Contract type

Full-Time

Location

Port Washington

,

NY

Specialty

Beauty

Salary

$110,000/year - $150,000/year

Remote

No

Reference

488486

Contact name

Brittany Morgan

Job description

A fast-growing beauty and personal care brand is looking for a strategic, detail-oriented Acquisition & Performance Marketing Manager to join its expanding eCommerce team. This role is central to driving brand visibility, engagement, and customer conversion across digital and select offline channels—all in service of a mission centered on creativity, self-expression, and product innovation in the nail care space.

In this role, you’ll lead the planning and hands-on execution of full-funnel media efforts—from campaign brief through launch, performance analysis, and ongoing optimization. Acting as the in-house performance media lead, you’ll ensure all paid marketing initiatives reflect the brand’s voice and hit KPIs. You’ll work cross-functionally with internal teams (creative, brand, eCommerce) and external partners (media vendors and agencies) to deliver high-performing campaigns.

Key Responsibilities

Own strategy and execution for customer acquisition and paid media campaigns across a range of platforms including paid search, social, display, video, programmatic, affiliate, mobile, and CTV.
Launch and scale media plans for new product collections and hero SKUs, ensuring consistency across paid channels, organic content, and social commerce.
Lead the creative process for paid media, including brief writing, asset development, messaging guidance, and A/B testing.
Continuously optimize performance marketing efforts by testing creative, audience targeting, and channel mix to improve key metrics such as CAC, ROAS, and new customer volume.
Partner with analytics and web teams to refine conversion paths, ensure pixel tracking is accurate, and drive efficiency—especially in emerging social commerce platforms (e.g., TikTok Shop, Instagram Shop).
Analyze results, synthesize key learnings, and report campaign performance with actionable insights and clear recommendations.
Stay current with trends in digital media, consumer behavior, and the beauty space to inform strategies and maximize impact.

What We’re Looking For

Qualifications

Benefits

$110,000/year - $150,000/year

Responsibilities

This role is central to driving brand visibility, engagement, and customer conversion across digital and select offline channels—all in service of a mission centered on creativity, self-expression, and product innovation in the nail care space
In this role, you’ll lead the planning and hands-on execution of full-funnel media efforts—from campaign brief through launch, performance analysis, and ongoing optimization
Acting as the in-house performance media lead, you’ll ensure all paid marketing initiatives reflect the brand’s voice and hit KPIs
You’ll work cross-functionally with internal teams (creative, brand, eCommerce) and external partners (media vendors and agencies) to deliver high-performing campaigns
Own strategy and execution for customer acquisition and paid media campaigns across a range of platforms including paid search, social, display, video, programmatic, affiliate, mobile, and CTV
Launch and scale media plans for new product collections and hero SKUs, ensuring consistency across paid channels, organic content, and social commerce
Lead the creative process for paid media, including brief writing, asset development, messaging guidance, and A/B testing
Continuously optimize performance marketing efforts by testing creative, audience targeting, and channel mix to improve key metrics such as CAC, ROAS, and new customer volume
Partner with analytics and web teams to refine conversion paths, ensure pixel tracking is accurate, and drive efficiency—especially in emerging social commerce platforms (e.g., TikTok Shop, Instagram Shop)
Analyze results, synthesize key learnings, and report campaign performance with actionable insights and clear recommendations
Stay current with trends in digital media, consumer behavior, and the beauty space to inform strategies and maximize impact

Digital Marketing Manager

Job Type