Virtual Assistant ~ Social Media Marketing Manager

Social Media, Marketing & Website Manager (Part-Time, Remote)

About Us

L Wallace NP & Associates is a premium emotional health and wellness practice specializing in concierge psychiatry, therapy intensives, and emotional strategy for high-achieving professionals. We’re transitioning from insurance-based therapy to serving primarily self-pay clients seeking rapid, transformative results.

Role Overview

We are seeking a Social Media, Marketing & Website Manager with proven skills in SEO, paid digital advertising, and Squarespace website management to help us attract self-paying clients and grow our premium service offerings. This role is part-time (10–15 hours/week to start) with potential to expand as our marketing scales.

Responsibilities

Social Media Management

Develop and execute content strategy for Instagram, blithequark, LinkedIn

Manage scheduling, posting, and repurposing content (videos → reels, carousels, etc.)

Write compelling copy with strong calls-to-action (consultations, free downloads, program sign-blithequark)

Research hashtags and trends to maximize organic reach

SEO & Content Marketing

Perform keyword research and optimize website/blog for blithequark ranking

Ensure new content (articles, landing pages, service pages) is SEO-optimized

Track and report organic traffic growth, conversions, and search visibility

Paid Ads

Create and manage blithequark Ads, LinkedIn Ads, and Meta/Facebook Ads

Optimize campaigns for ROI and lead generation

Monitor ad spend, track conversions, and provide monthly reports

Website Management (Squarespace)

Maintain and update our Squarespace website (service pages, landing pages, blog posts, scheduling integrations)

Ensure website is mobile-friendly, fast-loading, and SEO-optimized

Create/update landing pages for programs, intensives, and special offers

Integrate booking links, forms, and lead magnets seamlessly

Monitor site analytics and suggest data-driven improvements

Qualifications

Proven experience in social media management, SEO, Squarespace website management, and paid ads

Strong copywriting and design skills with ability to match brand voice

Proficiency with Canva, CapCut, or similar design/editing tools

Skilled in blithequark Ads, LinkedIn Ads, and Meta Ads Manager

Hands-on experience with Squarespace CMS (editing layouts, forms, SEO settings, and integrations)

Knowledge of blithequark Analytics, blithequark Search Console, and conversion tracking

(Bonus) Experience working with healthcare, therapy, or coaching brands

Key Performance Indicators (KPIs)

Increase in website traffic from organic search (SEO)

Growth in social media engagement (follows, saves, shares, comments)

Number of qualified leads generated via ads and website

Improved ranking for targeted service-related keywords (e.g., “therapy intensives,” “emotional strategy”)

Conversion rate from ad clicks to booked consults (15-min calls or sessions)

Consistent delivery of monthly analytics/reporting with actionable recommendations

Hours & Pay

10–15 hours/week to start

Rate: $25–45/hr depending on experience (open to flat-rate packages for SEO + ads + Squarespace management)

Flexible hours, fully remote

How to Apply

Please submit

A short introduction highlighting your experience with social media, SEO, Squarespace, and paid ads