AVP, Large Client and Partner Marketing in Costa Mesa, CA

AVP, Large Client and Partner Marketing - Synchrony - Costa Mesa, CA - work from home job

Company: Synchrony

Job description: Job Description

Role Summary/Purpose

The Assistant Vice President, Client Marketing will collaborate and lead marketing relationships with large industry clients and strategic partners to develop and implement marketing and communication strategies aligned with CareCredit’s business and financial goals. In this role you will develop and execute programs designed to increase application and purchase volume growth through the integration of CareCredit into client and partner B2B and B2B2C channels.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities

Partner with multiple internal adjacencies across CareCredit to collaborate and strategize on new ways to market in a multi-industry group. We will be paving the way in the development of new processes and strategies across Dental, Veterinary, Med Spa, and Wellness markets together.

Partner with clients at the senior leadership level to discover customer strategies and goals. Develop and implement campaigns to drive customer growth that align with CareCredit’s business and financial goals.

Work closely with analytics and finance to identify opportunity based on client growth trends, penetration, and financial performance. Utilize key metrics to support clients, uncover opportunity and develop/ track campaign analytics.

Develop and implement marketing promotions to drive new cardholders acquisition leveraging client and partners existing B2B and B2B2C channels.

Identify opportunity within client organizations to drive better engagement and understanding of CareCredit within practices. Reinforce CareCredit as a tool to drive client business goals driving engagement at the practice level. Assist client senior leadership in communicating the importance and value of CareCredit.

Develop and maintain a marketing and reporting rhythm with client marketing and operations teams to illustrate campaign performance, reinforce product value and keep client marketing and operations teams engaged.

Lead marketing strategy and execution for all large client meetings

Oversee design and implementation of integrated marketing campaigns using vehicles including direct mail, trade show promotions, digital marketing, and trade advertising.

Manage creative agencies and Performance Marketing partner to produce and execute campaigns.

Partner with sales management to develop marketing strategy to support large clients and strategic industry partners.

Partner with cardholder, digital and brand marketing to identify opportunities to drive repeat use.

Manage PO process and marketing budget.

Perform other duties and/or special projects as assigned

Qualifications/Requirements

Bachelor's Degree OR in lieu of a degree, a high school diploma and 9+ years of combined sales and marketing experience identified below.

5+ years of experience in client-facing relationship management marketing experience to include:

Strong analytics background needed to set strategy and measure performance.

The ability to travel to internal and client-based offices when the role demands.

Desired Characteristics

Prior B2B and B2B2C marketing experience in Dental, Med Spa, Wellness, or Veterinary industry

Working knowledge of multi-channel marketing campaigns.

Business-to-business marketing experience.

Extensive sales and client-facing relationship management experience.

Collaborative team player with ability to influence across all levels of internal and external organizations.

A strong ability to strategize and develop plans of actions to achieve shared goals.

Excellent verbal and written communication, analytic and presentation skills.

Experience with Work Front, Coupa and Salesforce.com a plus.

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements

You must be 18 years or older

You must have a high school diploma or equivalent

You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group: Marketing

AVP, Large Client and Partner Marketing - Synchrony - Costa Mesa, CA - work from home job

Expected salary: $90000 - 155000 per year

Location: Costa Mesa, CA

AVP, Large Client and Partner Marketing - Synchrony - Costa Mesa, CA - work from home job

Job date: Thu, 31 Aug 2023 01:12:39 GMT

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AVP, Large Client and Partner Marketing - Synchrony - Costa Mesa, CA - work from home job