Performance Marketer for Small-Scale Paid Ads Test (Messaging & Audience Insights)

We are launching a simple, single-product DTC test and are looking for a performance marketer who can help us run small-budget paid campaigns (Meta, TikTok optional) with the primary goal of learning, not scaling.

This is not a high-volume e-commerce campaign. We want someone who understands how to use ads strategically to generate insights, such as:

What we want to learn

• Which demographics respond best
• Which interests/behaviors convert
• What messaging, angles, and value props resonate
• Which creative themes get the strongest signals
• Early indicators of demand and product–market fit
• Basic CAC benchmarks for future planning

What you’ll do

• Set up and manage small-scale test campaigns
• Build segmented audiences for structured learning
• Run A/B tests on messaging, hooks, and creatives
• Provide simple weekly reports with clear insights
• Recommend next steps based on results
• Help us build a foundational understanding of our consumer

Ideal experience

• Experience running Meta ads (required)
• Experience designing small-budget test frameworks
• Strong analytical thinking and hypothesis-driven testing
• Able to translate data into simple recommendations
• Comfortable collaborating with a content/creative person
• E-commerce and supplement experience a plus, but not required

Our priority

Finding someone who is curious, strategic, and great at learning fast — not someone trying to scale an account aggressively.

If this sounds like you, please share

• Examples of test campaigns you’ve run
• Your process for structuring learning-focused experiments
• Your typical reporting style