Google Ads & Analytics Specialist (Campaign optimization, GDPR Compliance, Technical Fixes) - Contract to Hire

We are looking for an experienced Google Ads and Analytics specialist to optimize our existing ad campaigns and ensure our technical infrastructure is set up correctly. The campaign has already been set up, so we need someone with deep technical expertise, especially in tracking, conversions, and GDPR-compliant implementation.

Our campaign has had issues generating conversions compared to previous years since we switched to an updated website at the beginning of the year.

Scope of Work

1. Google Ads Optimization

Review current Google Ads campaigns and identify opportunities for improvement

Optimize targeting, keywords, conversion tracking, and overall performance

Identify and resolve discrepancies

2. Technical Tracking & Conversion Setup

Ensure that all tracking tags, conversion events, and remarketing tags are correctly implemented

Fix any missing or incorrectly placed tracking codes across all website pages

Validate tracking using Tag Manager, GA4 DebugView, and Google’s Tag Assistant

3. Google Analytics (GA4) Setup

Set up/ refine GA4 properties

Configure events, conversions, audiences, and reporting

Ensure data accuracy and proper connection to Google Ads

4. GDPR Compliance & Website Requirements

Fix cookie banner code implementation to ensure proper consent mode

Ensure tracking only fires based on user consent

Make recommendations to bring site tracking into full GDPR compliance