📊 Part-Time Social Media Ads Manager & Content Strategist

About the Role

I’m looking for an experienced Social Media Ads Manager & Content Strategist who can:

• Manage and optimize paid campaigns on Facebook and X
• Guide and eventually launch TikTok ads
• Build a platform-specific content strategy
• Create on-brand content for posting
• Moderate and respond to community engagement appropriately

Important: Content creation will require approval before publishing until full brand alignment is established.

Core Responsibilities

Paid Ad Management

Facebook

• Deploy and monitor campaigns
• Run structured A/B testing
• Track CPC, CPM, CTR, CPA, and audience segmentation
• Adjust pacing and targeting based on results
• Provide weekly performance reports and actionable recommendations

X (Twitter)

• Set up and manage paid campaigns
• Translate FB targeting logic into X audience behavior
• Monitor performance, pacing, and early optimization
• TikTok (Exploration → Launch)
• Recommend ideal formats, funnel structure, and budget feasibility
• Assist with initial ad launch once strategy is approved

Content Strategy & Creation

• Build a 30–60 day content calendar
• Draft platform-native content for Facebook, X, and (eventually) TikTok
• Maintain consistent visual/tonal alignment with brand
• Prioritize high-signal content tied to ad scheduling and momentum cycles

Approval

• All content must be submitted and approved before posting until alignment and accuracy standards are confirmed.

Community Interaction & Moderation

• Monitor incoming comments on ad posts, feed posts, and campaign threads
• Respond professionally in alignment with brand voice

Identify sentiment trends, repetitive concerns, and friction points (requires approval until alignment and accuracy standards are confirmed)

• Maintain a measured tone — no hype forward language

Tools & Platforms

• Facebook Ads Manager
• X Ads Manager
• TikTok Ads Manager (later phase)
• Google Drive / Sheets (reporting + calendar + asset sharing)

Ideal Experience

• Hands-on multi-platform paid ads experience
• Content planning and posting background
• Moderation experience (community or campaign-level)
• A/B testing competency
• Understanding of brand tone consistency and regulatory sensitivity (preferred but not required)