Web Marketing Specialist

**Join us in making vacation dreams come true**

• ***

Are you searching for a fun, passionate, travel loving team? -Sunwing has the EPIC work culture you have been searching for. We are currently looking for a

• *Web Marketing Specialist** (12 month contract)to join us in making vacation dreams come true. As the
• *Web Marketing Specialist, **you will
• * **work with cross functional partners (Groups, Weddings & Sunwing Vacations) to support the online storytelling process. As an important member of the marketing team, the Web Marketing Specialist will support the E-Commerce site, ensuring content is clear, promotions are running as planned and travel advisories are updated. This person will also work with our Product & Payload teams to ensure all information is gathered to run promotions for Sunwing Vacations, Groups & Weddings.
• * **The position reports to the
• *Manager, Site Merchandising **and will be located in Toronto, ON.

_ _

• have your career _
• soar to new heights - _
• under out wing_
• *W**
• *ork Perks***:
• Remote and/or Hybrid Work Opportunities
• Great travel perks
• _ Goodlife_ Corporate Discount
• Comprehensive benefits package
• RRSP Matching Program
• Growth opportunities
• Free Parking
• Open concept, collaborative workspace
• Fresh Café with delicious snacks and meals at a subsidized price
• Opportunity to give back through our social responsibility initiatives
• *What You’ll Do**:
• Work with cross functional partners to ensure all _eComm_ and app needs are identified and planned_
• _Proactively schedule audits and re-merchandising based on seasonal commercial requirements (_ie_. merchandising winter vacation landing page when seasonally relevant)_
• _Plan different icon and badging needs ahead of time_
• _Collaborate with creative team to create content and required specs in advance_
• _Assist with creating landing pages for upcoming promotions_
• _Assist with merchandising based on product focus for each promotion_
• _Share your expert point of view on how to bring a promotion to life on site_
• _Partner with Digital Analytics to monitor weekly performance of eCommerce - including key friction points, shifts in search or booking behaviour, conversion rates, etc._
• _Use data to represent the voice of the customer when identifying opportunities for optimization_
• **
• *What You’ll Need**:
• _Bachelor's Degree in Marketing, E-Business or Communications, or equivalent experience_
• _3-5 years’ experience in a related field_
• _Proficiency managing and executing campaigns; solid understanding of marketing KPI’s, metrics and reporting practices_
• _Experience with web analytics tools (i.e., Google Analytics) _
• _Proficient in Excel, MS Word, _Access_ and PowerPoint_
• _Exceptional oral and written communications skills _
• _Demonstrated creative and strategic thinking ability_
• _Positive and enthusiastic team player_
• _Able to multi-task and prioritize effectively_
• _Detail-oriented—takes pride in a job well done_
• *About Us**:
• **

We want to continue to do our part to help end this pandemic, protect our employees and those vacationing with us, and to support the travel industry’s full recovery. Sunwing requires full vaccination against COVID-19 for our new and existing employees. We will make accommodations for qualifying medical or religious exemptions.