Measurement & Data Insights Manager (Marketing)

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description

We are seeking a Marketing Measurement & Insights Manager to lead the development of data-driven insights that shape Sun Life's Group Retirement Services (GRS) marketing strategy and performance. This role is critical in transforming complex data into clear, actionable recommendations that drive member engagement, optimize campaigns, and inform senior leadership decisions across Sun Life's GRS business. The ideal candidate is both analytically rigorous and an excellent communicator, with a passion for turning numbers into stories that inspire action and support Sun Life's mission of helping Clients achieve lifetime financial security.

What will you do?

Data Insights & Reporting

• Partner with Sun Life's Analytics, Business Intelligence, and Strategy teams to prepare data insights and reporting packages for GRS senior leadership and CXO stakeholders
• Create compelling data visualizations and dashboards that highlight key trends, performance metrics, and business outcomes specific to GRS member engagement and retirement planning behaviors
• Translate complex data into concise, honest, and understandable insights that inform decision-making and align with Sun Life's strategic priorities
• Support regular reporting cycles and ad-hoc analysis requests for GRS Marketing leadership

Campaign Performance & Optimization

• Support the GRS Marketing team in managing dashboards to measure and track omni-channel campaign performance across Sun Life's digital and traditional marketing channels
• Conduct in-depth analysis across GRS marketing campaigns and provide strategic recommendations to improve member engagement and drive retirement savings behaviors
• Track end-to-end campaign performance for GRS initiatives, including forecasting and financial impact, to optimize effectiveness and ROI in support of Sun Life's growth objectives
• Identify actionable insights to meet and exceed performance targets for member acquisition, retention, and engagement within the GRS portfolio

Tools, Processes & KPIs

• Develop and maintain measurement tools and processes to report on GRS Marketing team objectives and Key Performance Indicators (KPIs) aligned with Sun Life's broader business metrics
• Ensure reporting frameworks are scalable, accurate, and aligned with Sun Life's organizational goals and compliance requirements
• Create standardized reporting templates that support consistent measurement across GRS Marketing initiatives

Strategic Initiatives & Business Cases

• Assist in the development of business cases and financial models for new GRS Marketing strategic initiatives that support Sun Life's growth and member value objectives
• Evaluate investments in marketing technology and campaigns to identify opportunities for existing GRS plan sponsors and group members
• Support business planning processes and contribute insights that inform Sun Life's GRS market positioning and competitive strategy

Continuous Improvement

• Proactively identify new areas for measurement and analysis within the GRS business, highlighting findings to senior leadership
• Recommend innovative approaches to measurement and insights that enhance GRS Marketing effectiveness and align with Sun Life's digital transformation initiatives
• Stay current with industry best practices in retirement services marketing and measurement methodologies

What will you need to succeed?

• Bachelor's degree in Marketing, Business, Analytics, or related field; advanced degree preferred
• 5+ years of experience in marketing analytics, measurement, or insights roles, preferably within financial services or employee benefits
• Strong expertise in data visualization tools (e.g., Tableau, Power BI, Looker) with experience presenting to senior leadership
• Proficiency in analytics platforms (Google Analytics, Adobe Analytics) and CRM/marketing automation tools relevant to B2B and member engagement
• Experience with retirement services, group benefits, or wealth management analytics preferred
• Excellent communication skills with the ability to simplify complex data for diverse audiences, including C-level executives
• Experience in financial modeling and business case development within corporate environments
• Strong problem-solving skills and a proactive mindset with ability to work independently and collaboratively
• Knowledge of regulatory requirements in Canadian financial services preferred
• Familiarity with Sun Life's business model and GRS market dynamics considered an asset

What’s in it for you?

• We’re honored to be recognized as a 2024 Best Workplaces in Ontario by Great Place to Work® Canada.
• We’re proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work® Canada.
• Wellness programs that support the three pillars of your health – mental, physical, and financial
• The opportunity to move along a variety of career paths with amazing networking potential.
• As a hybrid organization, you and your leader use business and Client needs to choose where you work, at home or in the office.

# LI – KC

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [email protected].

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range

80,000/80 000 - 128,000/128 000

Job Category

Marketing

Posting End Date

25/12/2025