Digital Marketing Director

Smart Capital Center offers investors real-time valuations of commercial real estate and access to cost-effective lending options. Using proprietary technology, we provide an indispensable advantage in the CRE space through the lowest cost and fastest turnaround time.—an indispensable advantage in the CRE space

Now we're looking for a Digital Marketing Director to make it possible for even more banks, real estate companies, private lending institutions and other property-related organizations to grow their business through the solutions we offer.

We’re on track toward taking our industry-leading technology and massive datastore is even further. Having transformed the commercial real estate origination and portfolio intelligence processes of the largest lenders, including Keybank, Aareal Capital Corporation, JLL, Prudential, and Pacific Life Insurance, we're now leveraging the same technology to help everyday real estate investors.

We've also got a lean, high-performance team headed by great management with zero bureaucracy and a firm belief in investing in each team member's personal development.

OPPORTUNITY

As the Digital Marketing Director, you will develop and manage a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels. This is a great opportunity to work closely with the founder and executive team and be able to learn the operations of an ambitious startup. We want to invest in you and your future with many ways. We want you to grow your career with us.

• *WHAT YOU’LL DO**
• Demonstrate the ability to develop a comprehensive marketing plan and drive strategies that are proven by testing and metrics.
• Be responsible for content strategy and claim ownership of all owned online channels such as social media and the corporate website.
• Use market analysis to develop strategies to strengthen company position in the industry, identifying customer needs, as well as competitor’s strengths, and weaknesses.
• Monitor effective benchmarks for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in efforts to maximize results
• Manage and execute all phases of market research studies and publications such as design, proposal, presentation, questionnaire preparation, analysis, and report writing
• Support sales and lead generation efforts through different marketing channels
• Manage the marketing team with the goal to cultivate growth and harness potential
• *REQUIREMENTS AND QUALIFICATIONS**
• At least 2-3 years of extensive experience in digital marketing, advertising, PR in a leadership role
• In-depth knowledge, experience, and skills in growth hacking, all digital marketing channels
• Have in-depth knowledge and understanding of social media platforms, strategies and techniques (LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
• Experience with PR and media relations
• Excellent organizational and leadership skills, prior leadership experience is preferred
• Exceptional copywriting skills
• Hands-on experience with search engine optimization (SEO). Knowledge of how to maintain a working knowledge of principles of SEO including keyword research and Google Analytics. ----Highly knowledgeable in the principles of “Search and Social”
• Bachelor’s degree in marketing, communications, business administration, or related field
• Excellent verbal and written English skills
• Preferably with relevant industry knowledge, experience in fintech, e-commerce, creative agencies, or industry-leading companies
• *HERE'S WHAT YOU CAN LOOK FORWARD TO AS PART OF TEAM.**

As our Digital Marketing Director, you’ll be at the forefront of innovation, right in the middle of the revolutionary changes taking place in a $17-trillion industry. You’ll be making a huge impact on these changes, as you navigate this dynamic environment alongside a team of specialists in the industry’s best technology.

You’ll be rubbing elbows with key players in fintech and real estate, even as you help the country’s largest financial institutions and industry stalwarts to digitalize their operations.

On top of these exciting opportunities, you’ll receive highly competitive compensation which will be reviewed and increased on a regular basis throughout the year according to your performance. We’ll also be covering 80% of your healthcare insurance costs.

You’ll enjoy up to 20 business days in paid vacation time, not counting additional days that we may grant you. You'll also have a lot of opportunities to expand your unique skillset in the form of training and conference participation.

• *Benefits**:
• Paid time off

Schedule

• 8 hour shift
• Monday to Friday

Application Question(s)

• What is your salary expectation for the role?