Digital Marketing Specialist

Are you passionate about digital marketing and ready to make a significant impact? Join our team at Red Deer Resort & Casino as a Digital Marketing Specialist and be a driving force behind our online strategies. In this role, you'll be at the forefront of our digital efforts, enhancing brand visibility, engagement, and conversions.

• *Responsibilities**:
• *Digital Campaign Management**:
• Develop, execute, and monitor digital marketing campaigns across various platforms.
• Create engaging content for online channels, including social media, blogs, and visual assets.
• Manage budgets, analyze performance, and adjust strategies for optimal results.
• *Social Media Engagement**:
• Curate and schedule captivating social media content.
• Engage with followers, respond to comments, and build a thriving online community.
• Collaborate with design and content teams to produce compelling visuals.
• *Search Engine Optimization (SEO)**:
• Conduct keyword research and optimize website content for improved search rankings.
• Monitor website traffic, analyze user behavior, and provide strategic recommendations.
• *Paid Advertising**:
• Plan and manage PPC campaigns across platforms like Google Ads and social media.
• Optimize ad copy, targeting, and bidding strategies for maximum ROI.
• *Analytics and Reporting**:
• Assess digital marketing performance, compile data, and prepare insightful reports.
• Identify trends and insights to refine strategies and enhance effectiveness.
• *Qualifications**:
• Bachelor's degree in Marketing, Business, or related field; digital marketing certifications are a plus.
• Proven experience in digital marketing, with a solid understanding of various channels and tools.
• Proficiency in data analysis, including using tools like Google Analytics.
• Creative mindset and strong communication skills for crafting engaging digital content.