At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company.

Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you.

About the Role

The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns and effective product marketing strategies and by attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.

The Sr. Web Marketing Specialist role is responsible for optimizing our website for conversions through the planning and execution of A/B testing and personalization initiatives and partnering closely with leaders across Operations, Campaigns, and Account Based Marketing teams on web-based tactics to identify, target, engage, and convert core segments and accounts.

Primary Job Responsibilities

Optimize our core marketing website for conversions by driving A/B testing initiatives and a roadmap
Partner with Operations, Campaigns, and Field Marketing leaders on strategic personalization campaigns and web experiences to target and engage core segments, regions, etc. to drive them through our marketing funnel
Build and monitor reporting to assess the return-on-investments of our personalization and A/B testing programs and make adjustments as needed. Share these findings with the broader marketing team and senior leadership
Assist our Operations and Development teams with tactics and tools to collect more information on our website users to create personalized experiences and better qualify leads for our sales team
Partner with our Account-Based Marketing Manager on web-based tactics to identify, attract, engage, and convert core accounts visiting our website
Collaborate with our editorial team to build website marketing tactics around their core KPIs (i.e. increasing newsletter subscriber base, generating higher report readership, etc.)
Align with our paid digital marketing team on personalization and engagement opportunities for users who have interacted with our digital ads. Knowledge share about A/B testing tactics and areas of opportunity
Partner with Operations and Sales leaders on tactics to improve the quality of leads coming through our website
Support the vision and values of the company through role modeling and encouraging desired behaviors
Participate in various company initiatives and projects as requested

Skills and Qualifications

Bachelor’s degree required
3+ years of previous experience in a digital marketing, personalization, or conversion rate optimization role
Experience implementing A/B tests with a thorough knowledge of best practices. Willingness to learn and stay on top of new tactics and tools
Data-driven mindset and comfortable analyzing data and using findings to power business decisions
Experience using Optimizely is a plus
Experience with Google Analytics and Tableau is a plus
Experience building personalized website experiences
Willingness to adapt and use AI tools to increase productivity while maintaining quality
Ability to manage multiple projects at once with limited supervision
Tech-savvy with the ability to learn new technology platforms quickly
Experience presenting findings and making recommendations to executives
Ability to work cross-functionally with leaders across our analyst, development, and design teams
Passion for innovation and unafraid to bring new ideas and tactics to the table. Stay on top of digital marketing industry trends
Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily

Benefits + Compensation at PitchBook

Physical Health

Comprehensive health benefits
Additional medical wellness incentives
STD, LTD, AD&D, and life insurance

Emotional Health

Paid sabbatical program after four years
Paid family and paternity leave
Annual educational stipend
Ability to apply for tuition reimbursement
CFA exam stipend
Robust training programs on industry and soft skills
Employee assistance program
Generous allotment of vacation days, sick days, and volunteer days

Social Health

Matching gifts program
Employee resource groups
Subsidized emergency childcare
Dependent Care FSA
Company-wide events
Employee referral bonus program
Quarterly team building events

Financial Health

401k match
Shared ownership employee stock program
Monthly transportation stipend
Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.

Compensation

Annual base salary: $70,000-$83,000
Target annual bonus percentage: 7.5%
Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be different ranges for candidates by location.

Working Conditions

We believe our business and our culture are strongest when we work together in person. We also know that it’s helpful to have some flexibility to work remotely. Most roles work in the office 3+ days/week, and some are expected to work in the office 4-5 days/week. The current expectation for this role is that you are working in the office 3 days/week and that you are in the office full-time during the training period, for which the length varies by role. During an initial phone screen, the team will discuss expectations for this specific position.

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

Life At PB

We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It’s our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we’ve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.

We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.

#LI-AD2

Qualifications

Bachelor’s degree required
3+ years of previous experience in a digital marketing, personalization, or conversion rate optimization role
Experience implementing A/B tests with a thorough knowledge of best practices
Willingness to learn and stay on top of new tactics and tools
Data-driven mindset and comfortable analyzing data and using findings to power business decisions
Experience building personalized website experiences
Willingness to adapt and use AI tools to increase productivity while maintaining quality
Ability to manage multiple projects at once with limited supervision
Tech-savvy with the ability to learn new technology platforms quickly
Experience presenting findings and making recommendations to executives
Ability to work cross-functionally with leaders across our analyst, development, and design teams
Passion for innovation and unafraid to bring new ideas and tactics to the table
Stay on top of digital marketing industry trends
Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily
Limited corporate travel may be required to remote offices or other business meetings and events

Benefits

Benefits + Compensation at PitchBook:
Physical Health
Comprehensive health benefits
Additional medical wellness incentives
STD, LTD, AD&D, and life insurance
Emotional Health
Paid sabbatical program after four years
Paid family and paternity leave
Annual educational stipend
Ability to apply for tuition reimbursement
CFA exam stipend
Robust training programs on industry and soft skills
Employee assistance program
Generous allotment of vacation days, sick days, and volunteer days
Social Health
Matching gifts program
Employee resource groups
Subsidized emergency childcare
Dependent Care FSA
Company-wide events
Employee referral bonus program
Quarterly team building events
Financial Health
401k match
Shared ownership employee stock program
Monthly transportation stipend
Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment
Annual base salary: $70,000-$83,000
Target annual bonus percentage: 7.5%
Starting pay will be based on several factors and commensurate with qualifications & experience

Responsibilities

The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base
The Marketing department is responsible for all demand generation efforts by executing engaging campaigns and effective product marketing strategies and by attending client and trade-show events
The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications
Web Marketing Specialist role is responsible for optimizing our website for conversions through the planning and execution of A/B testing and personalization initiatives and partnering closely with leaders across Operations, Campaigns, and Account Based Marketing teams on web-based tactics to identify, target, engage, and convert core segments and accounts
Optimize our core marketing website for conversions by driving A/B testing initiatives and a roadmap
Partner with Operations, Campaigns, and Field Marketing leaders on strategic personalization campaigns and web experiences to target and engage core segments, regions, etc
to drive them through our marketing funnel
Build and monitor reporting to assess the return-on-investments of our personalization and A/B testing programs and make adjustments as needed
Share these findings with the broader marketing team and senior leadership
Assist our Operations and Development teams with tactics and tools to collect more information on our website users to create personalized experiences and better qualify leads for our sales team
Partner with our Account-Based Marketing Manager on web-based tactics to identify, attract, engage, and convert core accounts visiting our website
Collaborate with our editorial team to build website marketing tactics around their core KPIs (i.e. increasing newsletter subscriber base, generating higher report readership, etc.)
Align with our paid digital marketing team on personalization and engagement opportunities for users who have interacted with our digital ads
Knowledge share about A/B testing tactics and areas of opportunity
Partner with Operations and Sales leaders on tactics to improve the quality of leads coming through our website
Support the vision and values of the company through role modeling and encouraging desired behaviors
Participate in various company initiatives and projects as requested
The current expectation for this role is that you are working in the office 3 days/week and that you are in the office full-time during the training period, for which the length varies by role
Employees in this position use PC and phone on an on-going basis throughout the day

A/B Testing and Optimization Specialist

Job Type