Digital Marketing Strategist

Napier Outdoors is searching for a creative, data-driven Digital Marketing Strategist to add to our growing team. The Digital Marketing Strategist will be the key member executing all digital marketing initiatives. You will develop, implement, track and optimize digital campaigns across multiple platforms. Your growth mindset will shape our digital marketing strategy that supports our overarching business goals.

KEY RESPONSIBILITIES

Digital Marketing Strategies

Develop and implement creative digital marketing strategies
Plan, manage and execute all digital advertising.
Ongoing outreach to increase customer engagement and drive traffic to all digital mediums
Measure and report performance of all digital marketing campaigns

Content Creation & Management

Execute the voice and tone of Napier’s brand message, ensuring consistent and accurate brand messaging throughout the market.
Create product photography plans, conduct photoshoots and manage photography ambassadors
Assist in content management and upkeep including brand and product guides, shared drives and content libraries

Social & Affiliate Programs

Create social media strategies to increase engagement, reach and impressions.
Create and maintain content & editorial calendars
Schedule relevant and engaging social posts
Seek and obtain brand ambassadors and social influencers
Co-branded contests: develop cross promotional campaigns with associated companies
Analyze weekly campaign results and create monthly, reports showing account process

Marketplace Management

Manage product listings, brand stores, brand gating programs and marketplace resellers on Amazon and Walmart.
Plan and execute marketplace promotions to maximize growth
Perform in-depth competitor reviews to check activities with ad placement, keyword use, product listings and landing pages
Execute and manage Amazon advertising strategies to achieve desired outcomes including driving product discovery and traffic to both product detail pages and branded pages, increase page ranking and generate revenue.

Website Development

Manage all aspects of Napier’s websites including development and maintenance (WordPress & WooCommerce)
Develop and implement SEO program
Manage Napier’s dealer portal

EXPERIENCE & TALENTS

5+ years of digital marketing experience
Experience using WordPress, WooCommerce, MailChimp,
Knowledge in managing PPC campaigns, Amazon sponsored ads and Google AdWords
Thorough understanding on how to execute digital marketing tactics to target consumers and drive conversion. Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
Friendly attitude and passionate about digital marketing

About Napier Outdoors

**What We Do**_ : Napier Outdoors designs and distributes camping products in the outdoor and automotive industries
**Our Culture**:_ A small but mighty team. We are hardworking, team focused, driven, fun, honest, entrepreneurial, and family-like
*Job Types**: Full-time, Permanent
*Benefits**:
Dental care
Extended health care

Schedule

Day shift
Monday to Friday

Ability to commute/relocate

ST. CATHARINES, ON: reliably commute or plan to relocate before starting work (required)