Head of Digital

About HYBE America

HYBE America is part of HYBE, a global leader at the intersection of music, entertainment, and technology. We represent some of the world’s most influential artists and continue to expand our creative and cultural impact across the Americas. At HYBE, we believe in the power of music and foster a culture built on Passion, Autonomy, and Trust.

Position Overview

The Head of Digital will guide the overarching digital vision for HYBE America, leading high-impact digital strategy, content, innovation, and fan engagement initiatives across all HYBE America business units and affiliated labels. The ideal candidate is a senior leader with a deep and diverse music industry background, an expert understanding of digital trends (with a strong focus on K-Pop and Pop), and a proven ability to operate at both visionary and operational levels.

This role will lead, guide, and mentor the Digital team responsible for day-to-day execution, while setting long-term strategic direction across content, social, paid media, CRM, and platform partnerships. The Head of Digital will also serve as a key liaison across multiple HYBE-owned labels in both the U.S. and Korea, ensuring alignment on campaign strategy, communication workflows, and best-in-class digital execution.

This position requires a strategic, forward-thinking leader who thrives in a fast-paced, highly collaborative environment and can effectively influence stakeholders across global teams. This is a full-time, hybrid role based in our Santa Monica office, with in-person collaboration 3-4 days per week..

Key Responsibilities

Leadership & Cross-Label Strategy

• Lead, manage, and mentor HYBE America’s Digital team, ensuring high performance, clear communication, and consistent execution across all clients and campaigns.
• Define digital strategic priorities for HYBE America and ensure seamless alignment across internal teams, artist management, and HYBE-owned labels globally.
• Serve as the primary cross-functional liaison between HYBE America, HYBE HQ Labels, and other HYBE-owned label entities to coordinate campaign strategies, timelines, approvals, and digital goals.
• Oversee department resourcing, workflows, and process optimization to support scale and operational excellence.

Content & Digital Strategy

• Develop and oversee the execution of content calendars across clients at a macro level, ensuring clear cross-team communication and troubleshooting escalations as needed.
• Guide implementation of digital plans and strategies in collaboration with internal teams, artists, agents, brands, and other departments.
• Oversee label partner and third-party digital agency relationships to shape and execute artist digital strategies, intervening at the leadership level when needed.
• Advise brand partners and talent agencies on posting commitments for brand deals and partnerships, ensuring deliverables are aligned, coordinated, and approved across stakeholders.

CRM & Fan Engagement

• Oversee the strategic approach to CRM, including management of artist email lists and execution of email marketing campaigns (newsletters, announcements, fan initiatives).
• Provide leadership on artist website content strategy, ensuring timely updates and a cohesive fan experience.

Digital Activations & Mini-sites

• Lead vision and oversight for the creation and maintenance of artist mini-sites or landing pages for major campaigns.
• Guide development of interactive digital activations that deepen fan engagement and drive campaign momentum.

Partner Management

• Build and maintain senior-level relationships with key partners such as TikTok, Meta, Vevo, YouTube, and Twitch.
• Oversee pitching strategy for new releases and catalog activity to secure placements, marketing support, and platform visibility.
• Provide leadership oversight for Vevo Live Performances from pitch through production and delivery.

Operations

• Oversee campaign budgets, ensuring strategic allocation of resources and efficient tracking of expenses across releases.
• Approve vendor invoices and reconcile project finances with HYBE America Finance and HYBE HQ Labels.
• Manage financial workflows including billbacks, agreements, and vendor partnerships at a senior level.

Social Media Marketing

• Lead overall social media strategy across platforms including TikTok, Meta (Facebook & Instagram), Vevo, YouTube, and emerging channels.
• Provide oversight on all aspects of artist social media accounts, including community strategy and engagement frameworks.
• Guide use of social listening and sentiment reporting to monitor conversations and inform strategic adjustments.
• Stay current with platform trends and updates, sharing thought leadership with internal teams and label partners.

Paid Media

• Oversee paid media strategy across all clients, managing relationships with external agencies and establishing deal structures.
• Lead planning and execution of paid media campaigns across search, display, social, and video channels.
• Guide budget management, optimization strategies, and audience growth across releases and campaigns.
• Oversee testing frameworks, including A/B testing for creatives and targeting approaches.
• Collaborate with label teams to align paid media strategy with broader marketing goals.

Creator Campaigns & Social Seeding

• Lead influencer and creator strategy to promote music and engage fans.
• Maintain senior-level relationships with in-market creators and partners to support priority releases.
• Oversee influencer marketing campaigns, from briefing to performance analysis.
• Guide social seeding efforts to amplify content and strengthen organic reach within fandoms.

Data Analysis & Reporting

• Oversee tracking and analysis of KPIs across platforms and campaigns.
• Guide creation of regular reports to communicate campaign performance and insights to internal teams and labels.
• Use data to inform strategic decisions and optimize future campaigns at a department and label level.

Sentiment Reporting

• Lead sentiment reporting processes for K-Pop releases to help inform campaign strategy and measure fan response across global markets.

Qualifications

• Minimum of 5+ years of experience in digital marketing within the music, media, or entertainment industry, including significant leadership experience managing teams and complex, multi-artist campaigns, with a deep passion for K-Pop, pop, and online fandom culture.
• A strategic, innovative, and results-driven leader with a proven track record of driving digital marketing, content strategy, and fan engagement at scale.
• A collaborative and influential leader with exceptional communication, team management, and project oversight skills.

Technologies/Systems/Software we use

• Airtable
• Dropbox
• Cobrand
• Chartmetric
• Meltwater
• Google Workspace
• Slack
• Luminate
• Adobe Premiere
• Ingrooves
• Mediabase
• (DSP) for Artists
• Apple, Amazon, Spotify, Pandora
• Google Trends

Don't match every skill listed? Almost nobody does! Think you're a good fit anyway? Please let us know.

Salary Range

The salary range for this job is $175,000 to $225,000. This is a good faith effort at the time of posting. This range is base salary only and does not include benefits and any other compensatory components of the role.

Why Join Us

At HYBE America, you’ll play a pivotal role in shaping the voice and reputation of one of the most dynamic and innovative companies in global entertainment. You’ll work with some of the world’s most exciting artists and help tell the stories that define culture. We back our passion for music with benefits that take care of you, so you can bring your best to the work that inspires millions.

Benefits

• Medical, dental, and vision insurance
• Company 401(k) match up to 5%
• Flexible paid time off
• FSA
• Life insurance
• Wellhub membership that gives you access to gyms and fitness studios
• Excellent parental leave policies
• *HYBE America is an equal opportunity employer, and more than that, actively strives to build and nurture a diverse, inclusive, and equitable team. We celebrate differences and screen for shared values and cultural fit. We are committed to providing employees with a work environment free of discrimination and harassment.**