Full Time, Marketing Specialist, 3+ Yrs of Exp.,

_DMS is one of Canada's premiere real estate services companies managing a wide range of property types and providing tenants and landlords with superior service and outstanding value. DMS was ranked Canada’s number 1 managing company in August 2020 by Canadian Apartment Magazine and is currently managing over 18 million square feet with a value of over $3.5B._

• *Position Summary**
• *Key Responsibilities**
• *1. Data Analysis & Reporting**
• Track and analyze ad performance metrics across various channels (Meta, Google Ads, ILS platforms, website, CRM).
• Develop and maintain dashboards and reports to monitor lead generation, cost per lead, and conversion rates.
• Provide data-driven insights to optimize ad spend and improve lead quality.
• Conduct competitor analysis and market research to benchmark performance.
• Present monthly marketing reports and insights to internal executives and clients.
• *2. Digital Advertising (Meta & Google Ads)**
• Manage Meta advertising campaigns, optimizing targeting, audience segmentation, and creative performance.
• Work with external vendors to monitor and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube, etc.).
• A/B test ad creatives, landing pages, and bidding strategies to maximize ROI.
• Track ad spend, conversions, and cost-effectiveness across different platforms.
• Work closely with Property Managers to ensure ads reflect correct pricing and promotions.
• *3. CRM & Lead Management**
• Ensure accurate tracking of leads and campaign attribution within the CRM and management portal.
• Identify lead trends, assess lead quality, and recommend optimizations.
• Work with the marketing and leasing teams to improve lead nurturing strategies.
• *4. Market Research & Rent Surveys**
• Conduct market rent surveys to assess the property's standing within the market and track industry trends.
• Provide insights on pricing adjustments and promotions to remain competitive.
• Monitor local competitors and market shifts that could impact property performance.
• *5. Website & SEO Performance Tracking**
• Monitor website traffic and engagement using Google Analytics, GA4, and heatmap tools.
• Track website-to-lead conversion rates and recommend UX/UI improvements.
• Ensure proper integration of tracking pixels, UTMs, and conversion events.
• *6. Budget & Financial Oversight**
• Work with Property Managers to ensure marketing spend is within budget.
• Monitor advertising costs and recommend optimizations to maximize efficiency.
• *7. Marketing Coordinator Coverage**
• Provide coverage for the Marketing Coordinator during vacation or absence.
• Assist with social media management, event coordination, and ILS updates as needed.
• *Qualifications & Experience**
• 3+ years of experience in digital marketing, performance marketing, or marketing analytics.
• Strong proficiency in Google Ads, Meta Ads Manager, Google Analytics, and CRM reporting.
• Experience in data analysis, dashboards, and reporting tools (Google Data Studio, Tableau, Excel, or similar).
• Knowledge of SEO, UTM tracking, and digital attribution models.
• Strong analytical mindset with the ability to interpret data and provide actionable insights.
• Experience working with budget tracking and financial planning for marketing spend.
• Excellent communication skills for presenting data findings to stakeholders.
• Experience in the real estate or property management industry is a plus.

Why Join Us?

• Opportunity to lead data-driven marketing initiatives in a fast-growing property management company.
• Work closely with a dynamic team in residential apartment leasing and digital marketing.
• Competitive salary, benefits, and professional growth opportunities.

Would you like to tailor this further to match specific expectations or responsibilities?

• We are an equal opportunity employer and will provide accommodations during the recruitment process upon request_
• *Benefits**:
• Casual dress
• Company events
• Dental care
• Extended health care
• On-site parking
• Paid time off
• Tuition reimbursement
• Vision care
• Work from home

Flexible language requirement

• French not required

Schedule

• Monday to Friday
• *Experience**:
• Marketing: 3 years (required)
• Digital advertising: 3 years (required)
• Data Analytics and Reporting: 3 years (required)

Work Location: In person