Lifecycle Marketing & Consumer Analytics Lead

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DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 20 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!

About the role

We’re looking for a Lifecycle Marketing & Consumer Analytics Lead to join our team!

This is a hybrid role that combines data analytics, consumer insights, and lifecycle marketing strategy. You will turn complex data into actionable insights to drive customer acquisition, engagement, retention, and growth across multiple marketing channels, including email, SMS, paid ads, and more.

If you thrive on analyzing trends, understanding consumer behavior, and translating insights into measurable marketing programs, this role is for you.

Sounds like you? Keep reading…

Responsibilities

• Develop and execute data-driven lifecycle marketing strategies across email, SMS, and other channels to drive customer growth and engagement.
• Analyze large datasets using SQL and other tools to uncover insights about consumer behavior, trends, and opportunities.
• Translate analytical insights into actionable marketing campaigns, including automated customer journeys, segmentation, and personalization.
• Monitor, report, and optimize campaign performance across all channels; create dashboards, reports, and presentations for stakeholders.
• Act as a bridge between data and marketing execution, ensuring insights are applied to acquisition, engagement, retention, and expansion initiatives.
• Develop, maintain, and optimize Shopify dashboards, Klaviyo flows, and other marketing automation tools.
• Lead testing strategies and optimization programs to improve open rates, conversion, and ROI.
• Ensure compliance with regulations, deliverability best practices, and data integrity across campaigns.
• Collaborate cross-functionally with marketing, social, creative, and product teams to ensure consistent messaging and cohesive customer journeys.
• Stay ahead of industry trends and emerging marketing technologies to drive innovation.

So are YOU our next Lifecycle Marketing & Consumer Analytics Lead?

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, or related field.
• 5–8+ years experience in lifecycle marketing, email/SMS marketing, or data analytics, preferably in a digital retail or DTC environment.
• Strong technical skills: SQL fluency, data visualization tools (PowerBI, Google Data Studio, Looker, etc.), and proficiency in Shopify/Klaviyo or similar platforms.
• Experience in customer segmentation, personalization, and automation for lifecycle marketing programs.
• Proven ability to analyze complex data sets, generate insights, and translate findings into actionable marketing strategies.
• Familiarity with digital marketing tools, paid ads, and analytics platforms (Google Analytics, A/B testing, etc.).
• Excellent communication, project management, and multitasking skills; able to present complex data in a clear, actionable manner.
• Experience with campaign tracking, data governance, and reporting dashboards.
• Comfortable working in a fast-paced, collaborative environment and managing multiple priorities.
• Retail or e-commerce experience is a strong asset;
• Bilingual English/French;
• Work onsite at our Montreal office 5 days a week.

Sound good? Then join us in our mission of making the world smile— one cup at a time.

DAVIDsTEA is passionate about Diversity and Inclusion and committed to building an inclusive positive work culture that fosters diversity, inclusion, and accessibility.

Please let us know if you require accommodation during the recruitment process.