Digital Marketing Specialist – SEO, CRM

Full-Time | Montreal

We are seeking a highly skilled Digital Marketing Specialist with expertise in SEO, Google Ads, Google my business, CRM management, and website administration. This role requires a sharp strategist and planner capable of overseeing Google campaigns, optimizing conversion funnels, and ensuring consistent follow-up on all leads across the business.

About the Role

You will develop and execute digital marketing strategies, manage paid campaigns, optimize SEO performance, maintain our websites, and ensure smooth CRM and communication systems across the organization. Your work will directly contribute to visibility, growth, and lead conversion.

Key Responsibilities

Digital Strategy & Campaign Management

• Plan, create, and optimize Google Ads campaigns (Search, Display, YouTube, PMax).
• Develop and implement advanced SEO strategies (on-page, off-page & technical).
• Publish targeted landing pages designed to boost SEO performance and conversions.
• Conduct ongoing performance analysis and provide detailed reporting.

Website & E-Commerce Management

• Maintain and update all websites using WordPress, including Avada and Live Builder.
• Manage WooCommerce for product updates, settings, and e-commerce performance.
• Ensure all pages have bilingual versions, updating translations manually using WPML.
• Oversee web hosting via WHM, and manage domain registration and DNS settings through Enom.

CRM, Communications & Lead Management

• Implement and manage Brevo CRM (segmenting, automations, workflows, lead management).
• Configure and monitor the RingCentral phone system.
• Ensure timely follow-up of all leads and optimize conversion processes.

Collaboration & Optimization

• Coordinate with internal teams for consistent brand alignment.
• Conduct competitor and market research to identify opportunities.
• Improve conversion rates at every stage of the customer journey.

What We're Looking For

• Proven experience in Google Ads campaign management
• Strong knowledge of SEO with measurable results
• Hands-on expertise with WordPress, Avada, Live Builder, WooCommerce & WPML
• Experience with Brevo CRM and communication systems like RingCentral
• Strong understanding of digital funnels and lead management
• Excellent planning, analytical, and organizational skills
• Ability to work independently across multiple brands
• Bilingual (English/French) is an important asset

Why Join Us

• Opportunity to work across multiple brands and exciting industries
• Collaborative, fast-paced environment
• Space to innovate and lead strategic growth initiatives
• FREE Parking

If you're passionate about digital strategy, technical website management, and driving conversions through smart marketing, we'd love to hear from you.

Apply today and help accelerate our digital growth

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits

• On-site parking

Work Location: In person