Marketing Strategist

Background

CMLC was incorporated in 2007 as a wholly owned subsidiary of the City of Calgary to implement and execute the Rivers District Community Revitalization Plan—a public infrastructure program approved by the City of Calgary and the Province of Alberta to kick-start Calgary’s urban renewal and unlock the tremendous value of several hundreds of acres at the river’s edge.

Since then, CMLC has invested over $400 million into the delivery of the East Village master plan, which envisions a mixed-use, high-density urban community that will be home to 11,500 residents. To date, CMLC has laid the foundation for East Village’s future and attracted nearly $3 billion in planned, private investment. New public spaces, roads, sidewalks, parks and community gardens have been completed, and more than 4,000 residents have moved into the community over the past few years.

In 2018, CMLC completed the master plan for east Victoria Park, which imagines a 20-year vision for Calgary’s Culture + Entertainment District—a vibrant, high-density, mixed-use community that draws on the spirit of entertainment that resides in its DNA, as well as its natural surroundings. Since that time, CMLC has led the delivery of more than $650M in city-building projects and infrastructure improvements including the newly expanded BMO Centre expansion, the 17th Avenue Extension and Stampede Station rebuild and will soon initiate a range of district infrastructure projects as part of the future Scotia Place event centre. In 2025, CMLC initiated construction on the $660M transformation of Arts Commons and Olympic Plaza as part of the City of Calgary’s broader downtown revitalization.

CMLC Is also expanding its mandate to include the development of Transit-Oriented Communities beyond the Rivers District, supporting The City of Calgary’s housing strategy by master planning communities, removing barriers to development, and engaging private housing to deliver much-needed housing for our growing city.

Company Values

Trust the Team

We’re better together. We’re purpose driven, we want to make places better, and we know we can’t do it alone. That’s why we value the quality, depth, and authenticity of relationships we form with CMLC teammates, partners, stakeholders, and community members. We trust, respect and rely on one another and our collaborators to deliver to a consistently great standard. We do it together—by showing up for one another and bringing our whole selves to our work.

Break Through

Innovation makes us exceptional. We love nothing more than boundary-pushing opportunities, projects for which there’s no template, and we’re proud of our reputation for getting things done as leaders in best practice. We confidently bring our creativity and adaptability to creating a custom approach to projects and to inspiring our peers and our community to dream big and take smart risks with us to create beautiful, meaningful places.

Make it Count

Make a difference, start to finish. Our projects may be inventive, beautiful and award-winning, but their true purpose is only realized when they’re brought to life by the community that lives with them. Every project, small to large and beyond, is conceived and designed to enhance everyday life for everyone that encounters it.

Build the City. Better the City.

Elevate everything. We're privileged to shape the future of the city where we live, work and raise our families. That's why good enough isn't good enough—it's why we bring world-class ideas to the table, passionately steward funds and budgets, and work to create international best in class places. We build the city to better the city: we want to create meaningful places for the good of us all, now and for the future.

We commit to deepening our understanding of the vast diversity of human experiences, backgrounds and cultures and to ensuring that all perspectives are valued and reflected in our workplace and in the communities we’re building.

Giving equal voice to all people, groups and viewpoints will ensure our organization’s work reflects and respects the changing social landscape while upholding our dedication to the betterment of our city. It is one more way CMLC nurtures engagement and belonging, builds deeper connections across our communities, empowers innovation and enables long-term resilience.

Background and General Scope of Position

Reporting to the Senior Manager, Marketing, the Marketing Strategist will be a multi-talented individual; involved with the planning, development and implementation of consumer marketing and brand campaigns for the organization, along with the planning and project management of associated traditional, social and digital media activities across the East Village, Culture + Entertainment District and CMLC platforms. The position supports robust consumer marketing programs that connect audiences to the communities in which CMLC operates while ensuring strong alignment across channels and brand identities.

The Marketing Strategist has experience executing marketing strategy across multiple channels and has a solid understanding of project management, digital media strategy, analytics and performance measurement. Marketing content development and brand messaging development form a key component of the role and require solid understanding of planning, scheduling and adherence to brand standards that support successful execution of marketing programs and that support CMLCs community development.

Strong communication, ability to prioritize multiple projects and critical thinking are important strengths of the Marketing Strategist role. This role provides a critical interface between members of the team and inter-departmental team members to foster collaboration, manage schedules, reviews and approvals and timelines to achieve results. The successful individual must be comfortable working independently and collaboratively and is astute in developing and aligning workflows between team members in a fast-paced dynamic environment.

The Marketing Strategist will research and identify marketing opportunities that support marketing strategy development, implementation and measurement of marketing and brand activities across all CMLC platforms—from the corporate brand to our district and place brands.

The successful Marketing Strategist has high energy levels and can manage multiple tasks throughout the day. High attention to detail and accuracy is fundamental and the Marketing Strategist will not hesitate to go beyond the bare minimum to ensure the job is completed effectively and efficiently.

Key Accountabilities / Deliverables

• Marketing strategy content development
• Project management to support campaign and brand initiatives, ensure smooth workflow, and enable timely and accurate delivery
• Development of marketing briefs that coordinate initiatives across inter-departmental team members
• Campaign execution, performance reporting and recommendations to optimize performance
• Analyze insights, trends, and marketing best practices to identify opportunities and provide strategic recommendations to optimize results.
• Brand messaging development in accordance with brand standards and audiences
• Website and digital content planning, review and approvals.

Mission Critical Competencies

• Project management
• Problem solving
• Strong written and verbal skills
• Sense of urgency
• Marketing aptitude
• Systems thinking and workflow organization
• Audience adaptation

Key Functional Skills

• Ability to analyze and form recommendations related to marketing strategies
• Attention to detail
• Results driven and effective time management

Desired Education

• Possess post-secondary education/degree in marketing and/or communications and/or equivalent

Essential Relevant Experience

• 6-8 years of relevant marketing, agency and/or project management experience
• Experience in construction, design, land or real estate development industry considered an asset

Experience and competencies in

• Excellent written and verbal communications skills
• Knowledge of CMLC’s organizational mandate
• Ability to liaise with marketing agencies and external stakeholders
• Ability to collaborate with various team members and partners
• Solid understanding of social strategy and best practices and digital platforms and tools
• Strong knowledge of Microsoft Office, Google Analytics and Google Ads
• Experience working within CMS environments (Squarespace, Sanity, or similar including publishing, editing, QA, and content optimization.
• Strong competency in digital analytics dashboards, including Google Analytics, social insights tools, and campaign performance reporting.
• Familiarity with project management software (Asana, Monday.com or similar) to support workflow alignment, task sequencing, and timelines would be considered an asset.
• Basic understanding of SEO best practices to support web publishing of news, blogs, and project updates.
• Solid understanding and/or technical aptitude with additional programs such as, Figma, Mailchimp and Sprout Social.

Please direct all inquiries and applications to [email protected]

We thank all applicants for their interest. Only candidates being granted an interview will be contacted.