Digital Platforms Strategy Manager

Job Title

Job Type

Mat Leave Contract - 12 months

Location

North York

Work Model

Hybrid - 4 days on site

Our leading retail client is seeking a Digital Platforms Strategy Manager to join their team in North York. This role will oversee the end-to-end management of advertising platforms and systems that enable the execution of digital media strategies.

Responsibilities

Lead the planning, development, and implementation of new advertising technologies and platform capabilities.
Manage platform roadmaps, including supplier-facing tools, data integrations, and product enhancements.
Partner with cross-functional teams—including IT, Product, Analytics, Legal, and Media—to ensure technology solutions align with business goals.
Oversee privacy compliance initiatives, including risk assessments, remediation planning, and process documentation.
Develop and maintain privacy frameworks to support data governance and regulatory adherence.
Act as a subject matter expert for advertising products, systems, and platform processes.
Provide training and knowledge sharing to internal teams on advertising tools, campaign management, and reporting platforms.
Identify opportunities to improve ad product performance, operational efficiency, and revenue growth.
Lead vendor selection and partnership management, including RFP processes and contract negotiations.
Prepare updates, presentations, and reports to communicate project progress, issues, and key decisions to stakeholders.

Qualifications

Bachelor's degree in Business, Marketing, Commerce, Computer Science, or a related field preferred.
Minimum 5 years of experience in digital media, advertising technology, data analytics, or a related discipline.
Proven experience leading cross-functional teams and managing complex, multi-stakeholder projects.
Strong knowledge of the digital advertising ecosystem, including DSPs, SSPs, DMPs, and ad servers.
Demonstrated understanding of privacy regulations and best practices in data protection.
Exceptional analytical, organizational, and communication skills.
Ability to simplify complex technical concepts for diverse audiences.
Strong problem-solving abilities, with a proactive and detail-oriented approach.
Experience in eCommerce, retail media, or onsite advertising is an asset.
Familiarity with structured testing methodologies (e.g., A/B testing, incrementality testing) preferred.