Director of Marketing (Onsite, Port Perry)

Adamson Systems Engineering is in an exciting phase, expanding our teams across the organization as we continue to push the boundaries of innovation in the professional audio industry. We are hiring for many new positions to keep up with global demand. As a leader in the design and manufacture of premium loudspeaker systems for live sound and installation markets, our name is celebrated by professionals on stages and in venues & theatres in more than sixty countries. This global presence not only reinforces our reputation for delivering exceptional sound experiences but also protects us from any financial risks that may arise from trade barriers in individual markets.

Recently named Business Of The Year by the North Durham Chamber of Commerce, this recognition reflects the dedication, passion and expertise that drive our success. Join us as continue our rapid growth and shape the future of sound.

As part of the Executive Leadership Team and reporting directly to the President/CEO, the Director of Marketing will be a key strategic driver in accelerating Adamson Systems Engineering’s global growth and market influence. This role will lead the marketing function, championing go-to-market strategies that amplify brand presence, fuel demand generation, and deliver consistent revenue performance.

The Director of Marketing will guide the development of high-impact campaigns, foster stakeholder relationships, and translate market intelligence into actionable sales strategies. As we continue to innovate and expand globally, we are seeking a hands-on leader who can inspire high-performing teams and position Adamson as the brand of choice in every key market.

Key Responsibilities

1. Marketing Strategy & Execution

• Design and execute integrated, data-driven marketing strategies tailored to key verticals and global markets.
• Develop go-to-market strategies for new product launches and service initiatives.
• Align marketing campaigns with overall company goals and sales objectives.

2. Brand Leadership & Content Development

• Ensure consistent brand identity and voice across digital, print, experiential, and social channels.
• Oversee multimedia content creation including web, video, graphic design, PR, and social media.
• Lead storytelling and creative direction to enhance global brand visibility.

3. Sales Enablement & Product Support

• Provide global sales teams with effective tools, presentations, and marketing collateral that drive conversion.
• Work closely with the Applications and Product teams to create training programs and education materials for customers.

4. Budgeting & Reporting

• Develop and manage annual marketing budgets with a focus on ROI and strategic impact.
• Analyze and report on marketing performance, providing insights and recommendations to senior leadership.

5. Campaigns & Demand Generation

• Build and execute multi-channel marketing campaigns focused on awareness, lead generation, and retention.
• Develop KPIs and use performance metrics to continually optimize marketing programs.

6. Market Intelligence & Competitive Positioning

• Conduct and analyze market research to identify opportunities, customer insights, and industry trends.
• Use market feedback to inform product positioning, pricing, and messaging strategies.

7. Event Management & Relationship Building

• Plan and oversee trade shows, product demos, customer events, and training seminars globally.
• Build and maintain strong relationships with distributors, vendors, creative agencies, and industry influencers.

8. Team Leadership & Cross-functional Collaboration

• Lead and mentor the marketing team, fostering a high-performance, collaborative culture.
• Collaborate with Sales and Product Development to ensure alignment and execution excellence.

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Communications, or Business Administration (preferred).
• 15+ years of progressive experience in marketing leadership, ideally within manufacturing companies, pro audio, live events, or related tech sectors.
• Proven success in leading global campaigns, product launches, and brand strategy.
• Experience organizing trade shows, events, and customer engagement programs.
• Strong knowledge of digital marketing (SEO, SEM, CRM, email, social media) and analytics tools.
• Excellent leadership, communication, and interpersonal skills.
• Ability to manage multiple projects in a fast-paced environment.
• Commercial acumen and the ability to tie marketing activity to business growth.
• Creative and strategic thinker with attention to detail and strong project management skills.
• Must be able to travel internationally and hold a valid passport.

Benefits

• 3 weeks vacation
• Comprehensive benefits
• Company events

Accessibility

Adamson Systems is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve.

Adamson Systems is committed to creating an accessible and inclusive organization; we provide barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require accommodation through any stage of the recruitment process, please make them known when contacted and we will work to accommodate your needs. Disability-related accommodation during the application process is available upon request.