ROLE SUMMARY

The Sr Dir Marketing, US Comirnaty Adult plays a critical leadership role in shaping and driving strategic marketing initiatives to support the growth and performance of the brand. This leader is responsible for high impact projects such as Brand Acceleration Team (BAT) initiatives, develops executive-level presentations, and leverages performance analytics to guide brand strategy. The Senior Director also partners with cross-functional teams to provide brand input into market research, develop media and digital strategies, and drive innovation. In addition, this role includes leading and coaching two direct reports, fostering talent development and team performance. This individual will report into the Vice President, US Comirnaty Adult Brand Lead.

ROLE RESPONSIBILITIES

Strategic Leadership

Lead and execute strategic initiatives that drive brand growth and align with broader business goals
Serve as a key strategic partner across cross-functional teams including Vaccine Operations, IIS, and CMO
Design and lead strategic Brand workshops to align cross-functional stakeholders around key brand priorities, strategies, operational planning, and execution

Performance Analytics and Brand Insights

Oversee development of performance dashboards and analysis to monitor brand health and marketing effectiveness
Use data-driven insights to shape strategic decisions and optimize marketing investments
Collaborate with IIS to shape market research design and ensure brand-relevant insights are captured and integrated
Synthesize findings to help refine segmentation, messaging, and customer engagement strategies

Executive Communications

Develop and deliver compelling, insight-driven presentations for senior leadership, steering committees, and key stakeholders
Translate complex data and market dynamics into clear, actionable narratives

Team Leadership and Coaching

Manage and develop a team of two direct reports, providing ongoing coaching, performance feedback, and career development
Partner closely with internal stakeholders to ensure seamless executive of strategic initiatives
Foster and role-model a collaborative, high-performing team culture aligned with company values and goals

BASIC QUALIFICATIONS

BA and 12+ years experience OR Advanced degree and 11+ years of progressive experience in US pharma commercial roles
3+ years experience in US pharma marketing
Demonstrated success leading strategic projects and presenting to executive stakeholders
Strong analytical capabilities and experience with performance metrics and brand analytics
Proven experience designing and facilitating strategic workshops or planning sessions
Deep expertise in cross-functional team management
Excellent communication, collaboration, and organizational skills
Ability to operate in a fast-paced, matrixed environments with a high degree of autonomy
Strong powerpoint capabilities
Is a role model for the Pfizer Values

PREFERREDQUALIFICATIONS

Advanced degree
Prior team management experience
Consulting experience
Competitive marketing experience
Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans
Comfort with ambiguity, and complex"white space"environments
Agile mindset;Track record of pushing boundaries and not accepting status quo,finding ways to deliver in the face of accelerated deadlines

PHYSICAL/MENTAL REQUIREMENTS

Prolonged periods of sitting at a desk and working on a computer
Occasional travel may be required (e.g., for conferences and off-site meetings)
In-person attendance is expected for high-impact strategic meetings, workshops, or planning sessions; particularly those led or facilitated by the Senior Director
Ability to analyze and synthesize complex information to drive strategic decision-making

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Travel may include attendance at NY HQs meetings, and conferences. May need to assist/respond to Senior Leadership requests and questions off hours.

LAST DAY TO APPLY: 06/05/2025

The annual base salary for this position ranges from $204,700.00 to $341,100.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

Marketing and Market Research

Qualifications

BA and 12+ years experience OR Advanced degree and 11+ years of progressive experience in US pharma commercial roles
3+ years experience in US pharma marketing
Demonstrated success leading strategic projects and presenting to executive stakeholders
Strong analytical capabilities and experience with performance metrics and brand analytics
Proven experience designing and facilitating strategic workshops or planning sessions
Deep expertise in cross-functional team management
Excellent communication, collaboration, and organizational skills
Ability to operate in a fast-paced, matrixed environments with a high degree of autonomy
Strong powerpoint capabilities
Is a role model for the Pfizer Values
Prolonged periods of sitting at a desk and working on a computer
Occasional travel may be required (e.g., for conferences and off-site meetings)
In-person attendance is expected for high-impact strategic meetings, workshops, or planning sessions; particularly those led or facilitated by the Senior Director
Ability to analyze and synthesize complex information to drive strategic decision-making
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
May need to assist/respond to Senior Leadership requests and questions off hours

Benefits

The annual base salary for this position ranges from $204,700.00 to $341,100.00
In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program
We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments
Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage
Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com)
The United States salary range provided does not apply to Tampa, FL or any location outside of the United States

Responsibilities

The Sr Dir Marketing, US Comirnaty Adult plays a critical leadership role in shaping and driving strategic marketing initiatives to support the growth and performance of the brand
This leader is responsible for high impact projects such as Brand Acceleration Team (BAT) initiatives, develops executive-level presentations, and leverages performance analytics to guide brand strategy
The Senior Director also partners with cross-functional teams to provide brand input into market research, develop media and digital strategies, and drive innovation
In addition, this role includes leading and coaching two direct reports, fostering talent development and team performance
This individual will report into the Vice President, US Comirnaty Adult Brand Lead
Lead and execute strategic initiatives that drive brand growth and align with broader business goals
Serve as a key strategic partner across cross-functional teams including Vaccine Operations, IIS, and CMO
Design and lead strategic Brand workshops to align cross-functional stakeholders around key brand priorities, strategies, operational planning, and execution
Performance Analytics and Brand Insights:
Oversee development of performance dashboards and analysis to monitor brand health and marketing effectiveness
Use data-driven insights to shape strategic decisions and optimize marketing investments
Collaborate with IIS to shape market research design and ensure brand-relevant insights are captured and integrated
Synthesize findings to help refine segmentation, messaging, and customer engagement strategies
Develop and deliver compelling, insight-driven presentations for senior leadership, steering committees, and key stakeholders
Translate complex data and market dynamics into clear, actionable narratives
Manage and develop a team of two direct reports, providing ongoing coaching, performance feedback, and career development
Partner closely with internal stakeholders to ensure seamless executive of strategic initiatives
Foster and role-model a collaborative, high-performing team culture aligned with company values and goals
Travel may include attendance at NY HQs meetings, and conferences

Sr Dir Marketing, US Comirnaty Adult

Job Type