Sr Spec Marketing - MC08HE

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Sr. Marketing Specialist, Middle & Large Business

Reporting to the AVP of Marketing & Communications for Middle & Large Business, the Sr. Marketing Specialist will provide marketing support to our industry verticals and general industries teams, while also providing oversight of marketing campaigns and initiatives that span across other areas within Middle & Large Business.

Responsibilities of this role includes but is not limited to developing end-to-end marketing strategies, writing and editing content for an assortment of channels (flyers, email, web, social, announcements, and presentation materials) and driving our thought leadership agenda. This role will partner closely with the Enterprise Marketing & Communications organization.

Our ideal candidate is a highly-organized, self-starter with a positive, can-do attitude and exceptional attention to detail. The candidate must understand how to build and execute marketing strategies using a variety of channels, be able to manage multiple projects and deadlines, build relationships with contacts across organizations, take direction from multiple contacts and effectively evaluate and prioritize requests. This role will have ownership of marketing for multiple client segments within our Middle & Large Business organization, while taking direction from senior members of the team and must be able to learn and disseminate information about the business units that they support.

This role will have a hybrid work arrangement, with the expectation of working in the Hartford, CT office 3 days a week (Tuesday, Wednesday & Thursday).

Responsibilities

Serve as the lead point of contact for designated Middle & Large Business leaders and develop marketing strategies and tactics to help promote product offerings and differentiate The Hartford in the marketplace.
Collaborate with members of marketing team to develop materials and messaging for a variety of business clients.
Support the development, writing or updating of marketing collateral materials including flyers, sales support tools, success stories, messaging and presentations as needed.
Write creative briefs and partner with writers and designers working on marketing initiatives.
Write and edit content for various marketing vehicles including web, social, print/PDF and email.
Develop presentation materials/templates in partnership with our presentation specialist
Take initiative to learn and understand the business in order to inform marketing decisions and be able to disseminate information to internal and external audiences.
Coordinate approvals across multiple teams including brand, marketing, legal/compliance and business partners.
Other marketing or communications project work as necessary.

Qualifications

3+ years marketing, communications, media relations, or similar experience.
Insurance industry knowledge a plus.
Prior writing/proofreading experience
Extremely organized with a strong attention to detail
Ability to work collaboratively in a fast-paced environment
Able to work both independently and as part of a team
Willing to take direction from multiple contacts and juggle multiple deadlines and projects
Excellent written and verbal communication skills (writing samples may be requested)
Ability to build trusted partnerships with contacts across business areas
Experience in Microsoft Office including Word, Excel and PowerPoint required.
Experience with PDFs and Nuance software a plus.

Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

$82,000 - $123,000

Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

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Qualifications

Our ideal candidate is a highly-organized, self-starter with a positive, can-do attitude and exceptional attention to detail
The candidate must understand how to build and execute marketing strategies using a variety of channels, be able to manage multiple projects and deadlines, build relationships with contacts across organizations, take direction from multiple contacts and effectively evaluate and prioritize requests
3+ years marketing, communications, media relations, or similar experience
Prior writing/proofreading experience
Extremely organized with a strong attention to detail
Ability to work collaboratively in a fast-paced environment
Able to work both independently and as part of a team
Willing to take direction from multiple contacts and juggle multiple deadlines and projects
Excellent written and verbal communication skills (writing samples may be requested)
Ability to build trusted partnerships with contacts across business areas
Experience in Microsoft Office including Word, Excel and PowerPoint required

Benefits

The listed annualized base pay range is primarily based on analysis of similar positions in the external market
Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role
The base pay is just one component of The Hartford’s total compensation package for employees
Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition
The annualized base pay range for this role is:
$82,000 - $123,000

Responsibilities

Reporting to the AVP of Marketing & Communications for Middle & Large Business, the Sr
Marketing Specialist will provide marketing support to our industry verticals and general industries teams, while also providing oversight of marketing campaigns and initiatives that span across other areas within Middle & Large Business
Responsibilities of this role includes but is not limited to developing end-to-end marketing strategies, writing and editing content for an assortment of channels (flyers, email, web, social, announcements, and presentation materials) and driving our thought leadership agenda
This role will partner closely with the Enterprise Marketing & Communications organization
This role will have ownership of marketing for multiple client segments within our Middle & Large Business organization, while taking direction from senior members of the team and must be able to learn and disseminate information about the business units that they support
This role will have a hybrid work arrangement, with the expectation of working in the Hartford, CT office 3 days a week (Tuesday, Wednesday & Thursday)
Serve as the lead point of contact for designated Middle & Large Business leaders and develop marketing strategies and tactics to help promote product offerings and differentiate The Hartford in the marketplace
Collaborate with members of marketing team to develop materials and messaging for a variety of business clients
Support the development, writing or updating of marketing collateral materials including flyers, sales support tools, success stories, messaging and presentations as needed
Write creative briefs and partner with writers and designers working on marketing initiatives
Write and edit content for various marketing vehicles including web, social, print/PDF and email
Develop presentation materials/templates in partnership with our presentation specialist
Take initiative to learn and understand the business in order to inform marketing decisions and be able to disseminate information to internal and external audiences
Coordinate approvals across multiple teams including brand, marketing, legal/compliance and business partners
Other marketing or communications project work as necessary

Sr. Marketing Specialist, Middle & Large Business

Job Type