Staples is business to business. You’re what binds us together.

Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that our customers expect. We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. We work end-to-end with our sales, merchandising, finance, logistics and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team.

The SEO Manager, Digital is responsible for developing and executing a comprehensive organic search strategy to drive high-quality traffic and improve visibility across digital channels. This role leads SEO initiatives, manages performance metrics, collaborates with cross-functional teams (Content, Digital Experience, Product, Analytics, and Engineering), and ensures best-in-class technical and content optimization. The SEO Manager provides strategic oversight for organic search programs and aligns tactics to business goals while mentoring junior SEO talent or managing vendor relationships.

What you’ll be doing

Develop strategies to drive profitable growth in the SEO channel by collaborating with internal and external partners, including search engines, networks, agencies, etc. and infusing a cultural change towards SEO throughout the Staples

Further the SEO culture through steady communication of strategies & best practices for Staples.com and StaplesAdvantage.com

Coordinate with agencies, merchants and marketing program managers to optimize content & identify content gaps

Guide prioritization and implementation of Vendor, Product and Engineering efforts as relates to SEO

Collaborate with product and engineering teams on major technical initiatives to improve or maintain SEO and provide feedback on tradeoffs when SEO could be impacted by engineering changes

Manage and mentor a team of 1-2 SEO analysts

Establish SEO guidelines and help to integrate into plans and roadmaps for other internal departments

Analyze competitor landscapes to identify opportunities for improvement.

Present and communicate directly with stakeholders with varied levels of SEO or digital marketing knowledge.

Perform keyword research and manage search index via internal linking and SEO tag management to increase SEO traffic and improve ranking on SERPs

Effectively communicate the impact of changes on the customer experience, merchandising, content, site etc. have on SEO. Provide data and actionable insights to partner teams

Ensure core web vitals, navigation, and discoverability criteria are met for high intent search shoppers; partner with digital site experience teams to launch new templates and update existing pages to optimize SEO.

Work closely with other SEO and Paid Search marketing teams, in-market sales leadership, product managers, and engineering teams to forecast search trends, analyze actual performance, and understand year-over-year (YoY) and week-over-week (WoW) variations in branded and unbranded traffic for our print business.

What you bring to the table

Strong analytical mindset with a bias for action.

Effective communicator with the ability to translate technical SEO concepts for non-technical audiences.

Strategic thinker who balances long-term vision with short-term execution.

Leadership presence with an ability to influence cross-functional teams.

Adaptable and comfortable working in a fast-paced, iterative environment.

What’s needed- Basic Qualifications

Bachelor’s Degree in Marketing, Business, Communications, Computer Science, or a related field required or relevant work experience.

7+ years experience in SEO or digital marketing roles

3+ years experience in a leadership, supervisory, or project ownership capacity

Proven track record of managing enterprise-level SEO programs with measurable business outcomes.

Hands-on experience with SEO tools (e.g., Google Search Console, BrightEdge, SEMrush, Screaming Frog, Ahrefs).

Strong understanding of HTML, JavaScript, and web technologies relevant to SEO.

Experience leading technical audits and resolving complex SEO issues.

Advanced proficiency in analytics platforms such as Google Analytics, Adobe Analytics, or similar.

Advanced understanding of search engine industry and algorithms. Familiarity with programming languages including HTML, CSS, JavaScript, XHTML and AJAX

Highly proficient in Excel/Word/Powerpoint with the ability to analyze data and prepare reports presentation. Previous experience using web metric programs (Omniture, Dart Search, Core Metrics etc.)

What’s needed- Preferred Qualifications

Experience in eCommerce, retail, or multi-brand environments.

Familiarity with content management systems (CMS) such as Adobe Experience Manager or WordPress.

Working knowledge of schema markup and structured data implementation.

Google Analytics or SEO-related certification (e.g., BrightEdge Certified, Google Analytics IQ).

We Offer

Inclusive culture with associate-led Business Resource Groups

22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)

Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

#LI-HS1

Staples is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender idenity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

For individuals with disabilities that need additional assistance at any point in the process, please call 1-888-490-4747 for more information.

Qualifications

Strong analytical mindset with a bias for action
Effective communicator with the ability to translate technical SEO concepts for non-technical audiences
Strategic thinker who balances long-term vision with short-term execution
Leadership presence with an ability to influence cross-functional teams
Adaptable and comfortable working in a fast-paced, iterative environment
Bachelor’s Degree in Marketing, Business, Communications, Computer Science, or a related field required or relevant work experience
7+ years experience in SEO or digital marketing roles
3+ years experience in a leadership, supervisory, or project ownership capacity
Proven track record of managing enterprise-level SEO programs with measurable business outcomes
Hands-on experience with SEO tools (e.g., Google Search Console, BrightEdge, SEMrush, Screaming Frog, Ahrefs)
Strong understanding of HTML, JavaScript, and web technologies relevant to SEO
Experience leading technical audits and resolving complex SEO issues
Advanced proficiency in analytics platforms such as Google Analytics, Adobe Analytics, or similar
Advanced understanding of search engine industry and algorithms
Familiarity with programming languages including HTML, CSS, JavaScript, XHTML and AJAX
Highly proficient in Excel/Word/Powerpoint with the ability to analyze data and prepare reports presentation
Previous experience using web metric programs (Omniture, Dart Search, Core Metrics etc.)
Experience in eCommerce, retail, or multi-brand environments
Familiarity with content management systems (CMS) such as Adobe Experience Manager or WordPress
Working knowledge of schema markup and structured data implementation
Google Analytics or SEO-related certification (e.g., BrightEdge Certified, Google Analytics IQ)

Benefits

Inclusive culture with associate-led Business Resource Groups
22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Responsibilities

The SEO Manager, Digital is responsible for developing and executing a comprehensive organic search strategy to drive high-quality traffic and improve visibility across digital channels
This role leads SEO initiatives, manages performance metrics, collaborates with cross-functional teams (Content, Digital Experience, Product, Analytics, and Engineering), and ensures best-in-class technical and content optimization
The SEO Manager provides strategic oversight for organic search programs and aligns tactics to business goals while mentoring junior SEO talent or managing vendor relationships
Develop strategies to drive profitable growth in the SEO channel by collaborating with internal and external partners, including search engines, networks, agencies, etc
and infusing a cultural change towards SEO throughout the Staples
Further the SEO culture through steady communication of strategies & best practices for Staples.com and StaplesAdvantage.com
Coordinate with agencies, merchants and marketing program managers to optimize content & identify content gaps
Guide prioritization and implementation of Vendor, Product and Engineering efforts as relates to SEO
Collaborate with product and engineering teams on major technical initiatives to improve or maintain SEO and provide feedback on tradeoffs when SEO could be impacted by engineering changes
Manage and mentor a team of 1-2 SEO analysts
Establish SEO guidelines and help to integrate into plans and roadmaps for other internal departments
Analyze competitor landscapes to identify opportunities for improvement
Present and communicate directly with stakeholders with varied levels of SEO or digital marketing knowledge
Perform keyword research and manage search index via internal linking and SEO tag management to increase SEO traffic and improve ranking on SERPs
Effectively communicate the impact of changes on the customer experience, merchandising, content, site etc. have on SEO
Provide data and actionable insights to partner teams
Ensure core web vitals, navigation, and discoverability criteria are met for high intent search shoppers; partner with digital site experience teams to launch new templates and update existing pages to optimize SEO
Work closely with other SEO and Paid Search marketing teams, in-market sales leadership, product managers, and engineering teams to forecast search trends, analyze actual performance, and understand year-over-year (YoY) and week-over-week (WoW) variations in branded and unbranded traffic for our print business

SEO Manager Job at Staples in Framingham

Job Type