Flexible hybrid work schedule (WFH + IRL at our HQ in Squamish)

START DATE: July 1, 2025. This is a 12-month contract with the potential for renewal.

ABOUT US

Squamish Water Kefir Co. was founded in 2015 by two nutrition nerds on a mission to make

gut health cool, convenient, and craveable. Our journey started with real digestive struggles and ended up with a fridge full of delicious, fermented fixes—and now, have entire fleet of gut-loving drinks and popsicles made right here in Squamish, Canada.

Our culture is built on innovation, quality, and integrity. We’re a fast-growing brand bringing our first-ever shelf-stable product to market. We’ve built a following across Canada with our chill and frozen

products, and now we’re ready to scale online. We seek a growth orientated Marketing Manager to who will drive performance and retention.

ABOUT THE ROLE

This is a strategy-meets-hands-dirty type of role. We’re looking for a

digital dynamo to lead our e-commerce growth and scale our online presence

across Shopify, Amazon, and the magical world of paid and organic media. You’ll

build and execute performance marketing campaigns, obsess over metrics like CAC

and LTV, fine-tune our retention funnels, and basically become the engine that

drives our subscriber growth. You’ll also work closely with the

co-founders to make sure the brand feels cohesive, gutsy, and unmistakably

us—everywhere we show up online.

RESPONSIBILITIES INCLUDE

Performance Marketing & Acquisition

· Plan, launch, and optimize paid campaigns across Meta, Google Ads, TikTok, YouTube

· Own budget, A/B testing, creative input, and performance tracking to grow efficiently

E-Commerce & Subscription Growth

· Optimize conversions and AOV on Shopify and Amazon

· Lead retention through email/SMS flows (Klaviyo), offers, and seamless UX

Analytics & Optimization

· Own key KPIs (CPA, ROAS, LTV, churn), plus actionable reporting

· Run landing page and funnel experiments to improve performance

MUST-HAVES

You live in (or can commute to) Squamish for in-person team collabs.
Have 3+ years of experience growing DTC brands with a mix of paid ads, email, and CRO magic.
Are a Shopify/Amazon whisperer—you know where to click, what to tweak, and how to turn browsers into buyers.
Speak fluent Meta, Google Ads, Klaviyo, and GA4.
Understand that acquisition is only half the game—you think about LTV, retention, churn, and loyalty just as much as top-of-funnel traffic.
Have run A/B tests that moved the needle.
Get why subscription models work and know how to scale them.
Can break down analytics and performance reports and communicate them back to the co-founders.
Are constantly curious—what’s trending in e-com? What’s new with Shopify? What’s the next ad hack no one’s using yet?
Don’t mind pitching in outside your lane. We’re a growing team and sometimes that means wearing three hats... before lunch.

NICE TO HAVES

· Experience in wellness, supplements, food, or gut health categories.

· A knack for TikTok trends, YouTube ads, Pinterest inspo, or recipe SEO.

· You've scaled subscriptions before and have lived to tell the tale.

PERKS & CULTURE

Be part of one of Canada’s fastest-growing innovative gut health brands.
Flexible hybrid work schedule (WFH + IRL at our HQ in Squamish).
Real ownership—make a visible impact on the company’s future.
Free gut-friendly products + staff discounts.
Work with passionate, fun, no-BS female founders.

YOU’LL THRIVE HERE IF YOU

· Like figuring things out, are self-motivated, empowered, and committed and don’t have to wait for someone to tell you what to do.

· Can nerd out on numbers and care a lot about doing meaningful work.

· Are solutions-oriented and results driven.

· Are passionate, solutions orientated and highly effective.

· Want to be part of an innovative, growing business, supported by a collaborative team.

TO APPLY

Send info@squamishwaterkefir.com

Your resume + a portfolio or performance report samples (you’ve got full bragging rights here).
A short cover letter telling us why this role excites you.
Professional references.

Subject Line: “I’m Applying for the E-Commerce & Digital Marketing Specialist Role”

E-Commerce & Digital Marketing Specialist

Job Type