Our client, a leading organization in the digital space, is looking for a skilled Digital Web Analyst to join their team on a contract basis. This individual will be key in leveraging web data to enhance user experience, improve marketing efforts, and support data-driven business decisions. If you're proficient in Google Analytics 4, Semrush, and Tableau, and have a passion for turning complex data into strategic insight, we want to hear from you.

Key Responsibilities

Manage the setup, customization, and maintenance of GA4 across digital properties
Implement and monitor tracking strategies, including goals, events, and conversions aligned with business priorities
Translate user behavior and traffic data into actionable recommendations
Evaluate digital marketing campaigns and customer journeys, tying web metrics to broader business outcomes
Develop and deliver insightful dashboards and reports using Tableau and other tools
Collaborate with UX/UI and marketing teams to optimize user flows and site performance
Identify trends in user engagement and funnel performance to support growth strategies
Stay current on analytics trends, GA4 updates, and best practices in digital measurement

Ideal Candidate Profile

5+ years of experience in digital analytics, with deep knowledge of Google Analytics 4, Google Tag Manager, and related tools
Skilled in using Semrush for SEO and competitive analysis
Proficient in creating compelling, interactive reports using Tableau and Excel
Experience working with SQL and integrating analytics data with CRM platforms like Salesforce
Bachelor’s degree in a relevant field or equivalent professional experience

Compensation: $25 - $30/Hour

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.

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Qualifications

If you're proficient in Google Analytics 4, Semrush, and Tableau, and have a passion for turning complex data into strategic insight, we want to hear from you
5+ years of experience in digital analytics, with deep knowledge of Google Analytics 4, Google Tag Manager, and related tools
Skilled in using Semrush for SEO and competitive analysis
Proficient in creating compelling, interactive reports using Tableau and Excel
Experience working with SQL and integrating analytics data with CRM platforms like Salesforce
Bachelor’s degree in a relevant field or equivalent professional experience

Benefits

Compensation: $25 - $30/Hour
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications

Responsibilities

This individual will be key in leveraging web data to enhance user experience, improve marketing efforts, and support data-driven business decisions
Manage the setup, customization, and maintenance of GA4 across digital properties
Implement and monitor tracking strategies, including goals, events, and conversions aligned with business priorities
Translate user behavior and traffic data into actionable recommendations
Evaluate digital marketing campaigns and customer journeys, tying web metrics to broader business outcomes
Develop and deliver insightful dashboards and reports using Tableau and other tools
Collaborate with UX/UI and marketing teams to optimize user flows and site performance
Identify trends in user engagement and funnel performance to support growth strategies
Stay current on analytics trends, GA4 updates, and best practices in digital measurement

Digital Web Analyst

Job Type