Are you ready to build your career at the intersection of AI, augmented reality, and go-to-market innovation? SightCall, a global leader in remote visual support, is not just redefining human interaction within enterprise service workflows.

We're on the lookout for driven, intellectually curious, and impact-hungry demand generation professionals to join our Marketing team. This isn't your typical demand generation role—this is a launchpad for those eager to master AI-driven GTM and innovate strategic campaigns that generate pipeline and influence revenue across multiple channels, including strategic partner ecosystems.

Why this role is different

This opportunity is tailor-made for individuals who want more than just a seat at the GTM table. As the Director of Demand Generation, you will:

Operate at the Cutting Edge

Leverage advanced AI prospecting tools, data enrichment platforms, and GTM strategies to generate demand in key verticals like healthcare, field services, and insurance.

Accelerate Your Career

Help build the future of AI-driven GTM by working with a driven, talented marketing and sales team—and take ownership of multi-channel strategies, including emerging partner-led opportunities.

Craft the Market Narrative

Develop and execute strategic GTM initiatives in sync with marketing, revenue leadership, and partner teams. Your work will directly shape the growth trajectory of SightCall, both directly and through partnerships.

Expand Partner Influence

Build, co-market, and co-sell campaigns with strategic platform, service, and consulting partners. Drive pipeline through integrated partner programs and amplify our presence across the enterprise ecosystem.

About SightCall

Since 2008, SightCall has pioneered augmented and AI-driven visual engagement for the world’s most recognized brands. We empower enterprises like Whirlpool, Ford, GE Healthcare, Allianz, Miele, and Nespresso to deliver elevated customer and field service experiences that fuse video, AI, and AR into transformative service workflows.

With 200+ enterprise customers across 100+ countries, we offer a mature, robust platform that seamlessly integrates with market-leading SaaS and CX solutions—including Salesforce, ServiceNow, NICE, Genesys, and Five9. Our flexible SDKs, APIs, and ready-to-deploy features make us the partner of choice for enterprise-grade digital transformation initiatives.

Key Responsibilities

Own and execute the end-to-end demand generation strategy across paid channels, SEO/SEM, field marketing, content syndication, and outbound.
Partner with the Head of Marketing and Sales to define quarterly pipeline targets and campaigns that drive qualified pipeline.
Oversee Paid Advertising (LinkedIn, Google Ads, retargeting, etc.), with a relentless focus on ROI and CAC efficiency.
Manage and optimize campaign performance using A/B testing for messaging, creative, and landing pages.
Own SEM strategy and execution, including budget management and keyword optimization.
Create integrated field marketing plans, partnering with sales and customer success for event execution and regional campaigns.
Launch and scale co-marketing initiatives with platform, service, and consulting partners to amplify reach and accelerate pipeline growth.
Collaborate with partnerships and alliances teams to align marketing with joint value propositions and field activation plans.
Actively leverage tools like HubSpot, Clay, Copy.ai, and AI-powered SDR tools to automate, personalize, and scale marketing efforts.
Manage SDR(s) to generate meetings aligning messaging, cadence strategy, lead quality, and follow-up tactics.
Analyze funnel metrics, attribution data, and campaign performance to guide investment and strategy.
Maintain SightCall’s strong brand voice while experimenting with new campaign formats and messaging strategies.

What a Day in the Life Looks Like

Start the day by analyzing AI-driven insights to prioritize campaigns and channels, refining the GTM strategy.
Review calls and results with your human and AI SDRs to determine adjustments.
Analyze SEM results and optimize campaigns against ICPs and targets.
Collaborate with partner marketing teams to align messaging and execute co-branded campaigns or events.
Review event plans and collateral with the product marketing team and determine optimal messaging to drive booth badge scans.
Partner with the creative team on website landing page optimization and new content creation.
Partner with sales on lead sources and quality of meetings to determine optimizations.
Attend team training sessions, share best practices, and contribute to ongoing innovation.

Preferred Qualifications

3–5 years of demand generation experience in B2B SaaS, ideally with field + digital marketing combined.
Proven expertise in SEM, paid advertising, A/B testing, and optimizing digital campaigns for pipeline impact.
Strong analytical skills—ability to interpret data, build attribution models, and forecast pipeline impact.
Experience managing or partnering with Sales Development Reps (SDRs) to align outbound strategies with campaign execution.
Hands-on experience with HubSpot and modern marketing stack (e.g., Clay, Copy.ai, ZoomInfo, LinkedIn Ads, Google Ads).
Experience executing or supporting partner marketing programs with platform, service, and consulting providers.
Excellent written and verbal communication skills with a passion for message-market fit and positioning.
Comfortable commuting to Redwood City 3–4 days per week and collaborating in a fast-moving hybrid team.
A self-starter mindset and love for individual contribution—you enjoy owning initiatives from start to finish.
A data-driven mindset with the ability to analyze performance metrics and optimize processes accordingly.
Excellent communication, critical thinking, and problem-solving skills.
Competitive, coachable, and self-motivated with a growth-oriented mindset.

Compensation & Benefits

Competitive base salary and performance-based incentives.
Comprehensive benefits package, including medical, dental, vision, and 401k.
Learning and development opportunities to accelerate career growth.
A dynamic, high-energy work environment with a focus on innovation and collaboration.

Benefits

Compensation & Benefits
Competitive base salary and performance-based incentives
Comprehensive benefits package, including medical, dental, vision, and 401k
Learning and development opportunities to accelerate career growth
A dynamic, high-energy work environment with a focus on innovation and collaboration

Responsibilities

Operate at the Cutting Edge
Leverage advanced AI prospecting tools, data enrichment platforms, and GTM strategies to generate demand in key verticals like healthcare, field services, and insurance
Develop and execute strategic GTM initiatives in sync with marketing, revenue leadership, and partner teams
Your work will directly shape the growth trajectory of SightCall, both directly and through partnerships
Build, co-market, and co-sell campaigns with strategic platform, service, and consulting partners
Drive pipeline through integrated partner programs and amplify our presence across the enterprise ecosystem
Own and execute the end-to-end demand generation strategy across paid channels, SEO/SEM, field marketing, content syndication, and outbound
Partner with the Head of Marketing and Sales to define quarterly pipeline targets and campaigns that drive qualified pipeline
Oversee Paid Advertising (LinkedIn, Google Ads, retargeting, etc.), with a relentless focus on ROI and CAC efficiency
Manage and optimize campaign performance using A/B testing for messaging, creative, and landing pages
Own SEM strategy and execution, including budget management and keyword optimization
Create integrated field marketing plans, partnering with sales and customer success for event execution and regional campaigns
Launch and scale co-marketing initiatives with platform, service, and consulting partners to amplify reach and accelerate pipeline growth
Collaborate with partnerships and alliances teams to align marketing with joint value propositions and field activation plans
Actively leverage tools like HubSpot, Clay, Copy.ai, and AI-powered SDR tools to automate, personalize, and scale marketing efforts
Manage SDR(s) to generate meetings aligning messaging, cadence strategy, lead quality, and follow-up tactics
Analyze funnel metrics, attribution data, and campaign performance to guide investment and strategy
Maintain SightCall’s strong brand voice while experimenting with new campaign formats and messaging strategies
Start the day by analyzing AI-driven insights to prioritize campaigns and channels, refining the GTM strategy
Review calls and results with your human and AI SDRs to determine adjustments
Analyze SEM results and optimize campaigns against ICPs and targets
Collaborate with partner marketing teams to align messaging and execute co-branded campaigns or events
Review event plans and collateral with the product marketing team and determine optimal messaging to drive booth badge scans
Partner with the creative team on website landing page optimization and new content creation
Partner with sales on lead sources and quality of meetings to determine optimizations
Attend team training sessions, share best practices, and contribute to ongoing innovation

Director of Demand Generation, North America

Job Type