Our mission is to redefine care for the most vulnerable. The healthcare system is failing the underserved. It's a struggle to find care, to afford care, and to receive quality care.

We are a company currently in stealth mode that is transforming the healthcare experience for low-income families through purpose-built, thoughtful technology.

We are funded by world-class investors including Sequoia Capital and Khosla Ventures. We are led by a founder who grew up on Medicaid (public insurance) and personally knows the desperation of not being able to afford medically-necessary care. We have seen great demand, achieving 8 figure annual revenue ($XXM) in less than 12 months post-launch!

Here, we believe that anything can be achieved through pure will, determination, and grit. We value builders with a similar mindset.

The RoleWe’re looking for an experienced and strategic Growth Marketing Manager to lead our growth initiatives. This role is integral to driving growth by optimizing our marketing funnel and scaling our customer acquisition efforts.

This positionreports directly to the Head of Growth and is hybrid in San Francisco(at least 60% of your time will be spent in the office with leaders and builders). You’ll build unparalleled processes for families and help shape our roadmap.

In this role you will

Design, lead and execute performance marketing strategies. You'll own the full funnel of numerous digital marketing channels. Your goal is to drive user acquisition, retention, and revenue growth. You will manage performance marketing campaigns to optimize for acquisition volume, better ROI, conversion rates, and customer LTV and CAC.

Analyze and report on performance metrics. Using data analytics, you’ll track and measure the effectiveness of our campaigns. You’ll provide insights and recommendations to the leadership team, helping to inform our broader growth strategy.

Collaborate across teams. You’ll work closely with product, design, and content teams to ensure our marketing messages align with our brand voice and resonate with our target audience. You’ll also collaborate with external agencies and partners to maximize campaign performance.

Optimize campaigns. You will leverage campaign performance metrics and content strategies by channel in collaboration with your partner teams to constantly experiment and optimize our campaigns driving continuous improvement across our key volume and ROI metrics to ensure we are hitting our growth goals.

Scale our marketing efforts. As we aim to grow to $50M-$100M+ ARR, you’ll be responsible for scaling our performance marketing operations to support this rapid expansion, driving efficiency in spend while expanding reach and engagement.

Stay ahead of industry trends. You’ll keep us at the forefront of digital marketing by staying updated on the latest tools, trends, and best practices in the performance marketing landscape.

Our Value Prop to YouCompensation with sign-on bonus, company equity, and benefits.Our builders are a critical part of our team, and we strive to reflect this through ownership and pay.

Create life-changing impact for millions.The work you do will have an immediate and significant impact on millions of lives. Low-income families are often turned away from care and treated with little respect in healthcare. You’re fired up to flip this narrative!

Environment for growth and learning.You will have the opportunity tobuild the next category-defining companywith a tight-knit team, drive great impact, and gain exposure to all functions of the company. Here, you can flex multiple realms of your skills and creativity.

An energizing, compassionate team.Our team cares deeply about each other. We strive to elevate and uplift each other in our day-to-day work to do the best for our families. We don't believe in bureaucratic nonsense. We’re serious about our goals and move fast to deliver.

Supporting your wellbeing.We provide benefits to allow you to do your best work:

Competitive medical, vision, dental, 401K, and life insurance plans.

Stipend to upgrade your work-from-home setup.

Unlimited paid-time-off (PTO), 10 paid holidays, and paid parental leave. We want you to rest as hard as you work.

Paid company off-sites, meetups, and team bonding events. You’ll get to see everyone outside of their Zoom box.

The RequirementsAt least 5 years of analytical and/or performance/growth marketing experience. You have a strong track record of driving growth through paid digital channels and have successfully scaled campaigns at previous companies.

Proven expertise in data-driven decision-making. You’re comfortable with data analytics tools, can interpret complex data sets, and make decisions that drive performance improvements.

Experience managing budgets and optimizing spend. You know how to allocate resources efficiently, ensuring that every dollar spent on marketing delivers maximum impact.

Strong project management skills. You can juggle multiple campaigns and projects, prioritizing effectively to meet deadlines and objectives.

Excitement to get in the weeds and extreme hustle is needed. We are an early stage startup after all, and therefore, this could mean putting out fires on the weekend or diving into the smallest technical details. Everyone on the team is relentless about delivering their best work.

100% Commitment. This must be your full-time and top commitment (not part-time). This role has great opportunities for growth alongside the company, and your plan is to grow with it for the next 1-2 years. This role isn't suitable for people who have a side hustle at this time.

This role would be a fit for you if you have the following:

Pride in being the jack-of-all trades.

You don’t view what you do as simply executing. Rather, to you, a process-oriented mindset pushes you to create impact for the world at scale.

You’re optimistic that outdated but important industries can be transformed. You aspire to help people access healthcare as a basic fundamental need.

Operational execution and leadership.

Strategy is 30%, and execution is the other 70% that gets you to the finish line. Your uncanny advantage is your strong strategic thinking coupled with your speed for execution.

You can tackle the Gordian knot. You approach challenges with fresh eyes and from multiple perspectives.

You can create scalable processes to grow your team. You have built team workflows and implemented process improvements to fight entropy.

Team-player and beginner's mindset.

You thrive in a team and are curious about how operational decisions impact other teams such as clinical, technology, product, etc and vice versa.

You are excited to be exposed to and have a say in multiple company functions.

You have a low ego and are willing to learn. You are willing to admit to mistakes and have an open mindset to new avenues of problem-solving.

Compassion for families.

You are absolutely relentless about putting our families first. You truly view this as an opportunity to help the most vulnerable.

You view user empathy as a part of your core skill set. You can make decisions with our families in mind.

Force of nature.

You take extreme ownership. There are no tasks or problems that are beneath you - even the most unsexy or complex.

You are able to drive critical goals under ambiguity and constraints.

You’ve done something most people haven’t. Whether you’ve started a company, won a hackathon, qualified for the Olympics, and/or overcame difficult adversities, it is evident that you’ve demonstrated initiative throughout your career and life.

There are very few moments in life where you can change the world at scale and out of those few moments, there are even fewer moments where it is the right combination of passion, impact, and personal growth. This is an opportunity we would encourage you to considerwholeheartedly . Come build with us!

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Anything else we should know about you? Why do you want to work in healthcare? Why do you want to work with underserved communities?#J-18808-Ljbffr

Qualifications

The RequirementsAt least 5 years of analytical and/or performance/growth marketing experience
You have a strong track record of driving growth through paid digital channels and have successfully scaled campaigns at previous companies
Proven expertise in data-driven decision-making
You’re comfortable with data analytics tools, can interpret complex data sets, and make decisions that drive performance improvements
Experience managing budgets and optimizing spend
You know how to allocate resources efficiently, ensuring that every dollar spent on marketing delivers maximum impact
Strong project management skills
You can juggle multiple campaigns and projects, prioritizing effectively to meet deadlines and objectives
Excitement to get in the weeds and extreme hustle is needed
This must be your full-time and top commitment (not part-time)
Pride in being the jack-of-all trades
You don’t view what you do as simply executing
You’re optimistic that outdated but important industries can be transformed
You aspire to help people access healthcare as a basic fundamental need
Strategy is 30%, and execution is the other 70% that gets you to the finish line
Your uncanny advantage is your strong strategic thinking coupled with your speed for execution
You can tackle the Gordian knot
You approach challenges with fresh eyes and from multiple perspectives
You can create scalable processes to grow your team
You have built team workflows and implemented process improvements to fight entropy
Team-player and beginner's mindset
You thrive in a team and are curious about how operational decisions impact other teams such as clinical, technology, product, etc and vice versa
You are excited to be exposed to and have a say in multiple company functions
You have a low ego and are willing to learn
You are willing to admit to mistakes and have an open mindset to new avenues of problem-solving
You view user empathy as a part of your core skill set
You take extreme ownership
There are no tasks or problems that are beneath you - even the most unsexy or complex
You are able to drive critical goals under ambiguity and constraints
You’ve done something most people haven’t
Whether you’ve started a company, won a hackathon, qualified for the Olympics, and/or overcame difficult adversities, it is evident that you’ve demonstrated initiative throughout your career and life

Benefits

Our Value Prop to YouCompensation with sign-on bonus, company equity, and benefits
You will have the opportunity tobuild the next category-defining companywith a tight-knit team, drive great impact, and gain exposure to all functions of the company
Here, you can flex multiple realms of your skills and creativity
Supporting your wellbeing.We provide benefits to allow you to do your best work:
Competitive medical, vision, dental, 401K, and life insurance plans
Stipend to upgrade your work-from-home setup
Unlimited paid-time-off (PTO), 10 paid holidays, and paid parental leave
We want you to rest as hard as you work
Paid company off-sites, meetups, and team bonding events
This role has great opportunities for growth alongside the company, and your plan is to grow with it for the next 1-2 years

Responsibilities

This role is integral to driving growth by optimizing our marketing funnel and scaling our customer acquisition efforts
This positionreports directly to the Head of Growth and is hybrid in San Francisco(at least 60% of your time will be spent in the office with leaders and builders)
You’ll build unparalleled processes for families and help shape our roadmap
Design, lead and execute performance marketing strategies
You'll own the full funnel of numerous digital marketing channels
Your goal is to drive user acquisition, retention, and revenue growth
You will manage performance marketing campaigns to optimize for acquisition volume, better ROI, conversion rates, and customer LTV and CAC
Analyze and report on performance metrics
Using data analytics, you’ll track and measure the effectiveness of our campaigns
You’ll provide insights and recommendations to the leadership team, helping to inform our broader growth strategy
Collaborate across teams
You’ll work closely with product, design, and content teams to ensure our marketing messages align with our brand voice and resonate with our target audience
You’ll also collaborate with external agencies and partners to maximize campaign performance
Optimize campaigns
You will leverage campaign performance metrics and content strategies by channel in collaboration with your partner teams to constantly experiment and optimize our campaigns driving continuous improvement across our key volume and ROI metrics to ensure we are hitting our growth goals
You’ll get to see everyone outside of their Zoom box

Growth Marketing Manager San Francisco, CA (San Francisco)

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