Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee, and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with headquarters in Greensboro, North Carolina, and regional offices in Geneva and Hong Kong.

Job Posting

Social Media Art Director

Kontoor Brands is seeking a Social Media Art Director for our Wrangler marketing team at our Greensboro, NC headquarters. This role supports the Brand Creative Director by shaping the narrative and art direction for the Social Media team’s content creation. The ideal candidate will work closely with the Social Media manager, bringing a creative, commercial, and analytical approach, and collaborating with multiple teams across the business, including brand and DTC. The Social Media Art Director will be hands-on in designing, editing, and implementing social videos and stills, creating compelling stories that foster brand advocacy and drive sales.

The Social Media Art Director will serve as the creative gatekeeper of the brand’s tone and aesthetic on all social channels, responsible for creating and curating engaging, social-first content across categories such as Western, Traditional, Modern, Womenswear, Outdoor, and Workwear. Passion for social content creation and awareness of current trends and platform updates are essential to ensure high-quality paid and organic social content that feels native to each platform.

Responsibilities

Edit, design, and deliver seasonal brand, collaboration, and promotional content to engage current followers and attract new ones, increasing impressions, sessions, and CTR for both paid and organic social.

Maintain and evolve the social media look and feel across platforms including Instagram, TikTok, Meta, Snapchat, Reddit, YouTube, and Pinterest for North America, to enhance brand advocacy, engagement, and website traffic.

Act as the gatekeeper for the social media tone of voice and visual brand language, ensuring alignment with brand guidelines and creative vision.

Ensure social creative aligns with Wranglers’ broader creative strategy, maintaining a consistent visual story from social media to sales platforms, both DTC and wholesale.

Benchmark against key competitors and inspiring campaigns.

Requirements

5-8+ years of experience creating engaging social content for fashion, beauty, retail brands, or ad agencies.

Bachelor’s degree preferred in Graphic Design, Fine Arts, or similar.

Proficiency in video editing with a social-first approach; experience with Adobe Premiere Pro, After Effects, or similar.

Expertise in Adobe Creative Suite, including Photoshop, Lightroom, InDesign, etc.

Ability to thrive in a fast-paced, creative environment with tight deadlines.

Comfortable with the dynamic social media and e-commerce landscape, reacting swiftly to changes.

Strong communication and collaboration skills, open to feedback and cross-departmental work.

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Why Kontoor Brands?

We offer a comprehensive benefits package designed to support your lifestyle, including physical, emotional, social, and financial wellbeing resources, discounts on our apparel, four weeks of Paid Parental Leave, Flexible Fridays, and tuition reimbursement.

We believe diversity & inclusion are vital to our culture, empowering us to work with passion and confidence, shaping our brand and future:

Create high-performing, diverse teams that leverage individual uniqueness and collaborative talents.

Promote an equitable environment that attracts and retains diverse talent.

Foster inclusivity, encouraging employees to bring their whole selves to work.

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Qualifications

5-8+ years of experience creating engaging social content for fashion, beauty, retail brands, or ad agencies
Proficiency in video editing with a social-first approach; experience with Adobe Premiere Pro, After Effects, or similar
Expertise in Adobe Creative Suite, including Photoshop, Lightroom, InDesign, etc
Ability to thrive in a fast-paced, creative environment with tight deadlines
Comfortable with the dynamic social media and e-commerce landscape, reacting swiftly to changes
Strong communication and collaboration skills, open to feedback and cross-departmental work

Benefits

We offer a comprehensive benefits package designed to support your lifestyle, including physical, emotional, social, and financial wellbeing resources, discounts on our apparel, four weeks of Paid Parental Leave, Flexible Fridays, and tuition reimbursement

Responsibilities

This role supports the Brand Creative Director by shaping the narrative and art direction for the Social Media team’s content creation
The ideal candidate will work closely with the Social Media manager, bringing a creative, commercial, and analytical approach, and collaborating with multiple teams across the business, including brand and DTC
The Social Media Art Director will be hands-on in designing, editing, and implementing social videos and stills, creating compelling stories that foster brand advocacy and drive sales
The Social Media Art Director will serve as the creative gatekeeper of the brand’s tone and aesthetic on all social channels, responsible for creating and curating engaging, social-first content across categories such as Western, Traditional, Modern, Womenswear, Outdoor, and Workwear
Passion for social content creation and awareness of current trends and platform updates are essential to ensure high-quality paid and organic social content that feels native to each platform
Edit, design, and deliver seasonal brand, collaboration, and promotional content to engage current followers and attract new ones, increasing impressions, sessions, and CTR for both paid and organic social
Maintain and evolve the social media look and feel across platforms including Instagram, TikTok, Meta, Snapchat, Reddit, YouTube, and Pinterest for North America, to enhance brand advocacy, engagement, and website traffic
Act as the gatekeeper for the social media tone of voice and visual brand language, ensuring alignment with brand guidelines and creative vision
Ensure social creative aligns with Wranglers’ broader creative strategy, maintaining a consistent visual story from social media to sales platforms, both DTC and wholesale
Benchmark against key competitors and inspiring campaigns

Social Media Art Director Job at Kontoor Brands in Raleigh

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