The team

This teams goal is to understand what traffic is doing on the customer website in relation to any updates. They work with developers and the business to see how traffic is interacting with different components on the site. They consistently work to improve the customer web experience by analyzing web traffic and providing insights and analytics to the team.

The role

Position Summary

We are looking for a talented Digital Analyst to join our team, specializing in reporting, analysis, measurement, testing, and optimization. A successful candidate will possess extensive experience with the Adobe ecosystem, utilizing tools such as Adobe Analytics, Adobe Warehouse, Adobe Target, Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), Adobe Customer Journey Analytics (CJA), Adobe Commerce, and others. The candidate should require minimal guidance to build reports, present detailed analysis, and provide recommendations. This role involves collaboration with various teams to promote data-driven decision-making and enhance operational efficiency.

Key Responsibilities

Data Analysis and Reporting

Analyze website traffic, user behavior, and conversion data to identify trends and opportunities for improvement.
Design and maintain Adobe reports and dashboards to track KPIs, business trends, and other significant metrics.
Experience in Cross- channel Analysis, Data integration for comprehensive Analysis, Journey Mapping and Segmentation.
Provide tagging requirements to the implementation team.

Measurement and Optimization

Develop measurement plans and oversee data quality processes.
Perform thorough analyses to pinpoint areas for improvement and suggest actionable solutions.

A/B Testing and Personalization

Coordinate, implement, and analyze A/B tests and personalized experiences within Adobe Target.
Align with business on test objectives, identify target audiences, and suggest variations for testing.
Monitor and analyze test results to identify winning variations and enhance future campaigns.

Continuous Improvement

Stay up to date with the latest best practices and features within Adobe Target and the broader digital marketing field.
Continuously improve the effectiveness of personalization and optimization programs.

Process Improvement

Identify and implement opportunities for operational excellence and process optimization in analytics and data management.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form. The EEOC "Know Your Rights" Poster is available here.

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Qualifications

A successful candidate will possess extensive experience with the Adobe ecosystem, utilizing tools such as Adobe Analytics, Adobe Warehouse, Adobe Target, Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), Adobe Customer Journey Analytics (CJA), Adobe Commerce, and others
The candidate should require minimal guidance to build reports, present detailed analysis, and provide recommendations

Responsibilities

This teams goal is to understand what traffic is doing on the customer website in relation to any updates
They work with developers and the business to see how traffic is interacting with different components on the site
They consistently work to improve the customer web experience by analyzing web traffic and providing insights and analytics to the team
This role involves collaboration with various teams to promote data-driven decision-making and enhance operational efficiency
Data Analysis and Reporting:
Analyze website traffic, user behavior, and conversion data to identify trends and opportunities for improvement
Design and maintain Adobe reports and dashboards to track KPIs, business trends, and other significant metrics
Experience in Cross- channel Analysis, Data integration for comprehensive Analysis, Journey Mapping and Segmentation
Provide tagging requirements to the implementation team
Develop measurement plans and oversee data quality processes
Perform thorough analyses to pinpoint areas for improvement and suggest actionable solutions
Coordinate, implement, and analyze A/B tests and personalized experiences within Adobe Target
Align with business on test objectives, identify target audiences, and suggest variations for testing
Monitor and analyze test results to identify winning variations and enhance future campaigns
Stay up to date with the latest best practices and features within Adobe Target and the broader digital marketing field
Continuously improve the effectiveness of personalization and optimization programs
Identify and implement opportunities for operational excellence and process optimization in analytics and data management

Digital Adobe Analytics Senior Analyst - Web Analyst

Job Type