The Asset Management Marketing Group aims to accelerate revenue generation through modern marketing,

powering Goldman Sachs Asset Management to be a world class active asset manager. We help develop a fully connected client experience across online and offline channels while aligning data to personalize our client experience, facilitate cross-selling and measure marketing effectiveness. We strive to combine our investment industry knowledge, traditional marketing skills and contemporary command of data, technology, CX, content, and performance marketing to fuel growth for AM.

Role overview

The Email Marketing Analyst is responsible for development, distribution and reporting of emails delivered via the Adobe Campaign platform and inhouse email distribution tools to the division's clients and prospects. This professional will work closely with other team members and integrated marketers to develop email campaigns and follow up reporting along with implementing industry best practices in current work stream.

Principal Tasks

Work with other team members including the content strategist, integrated marketers and design to create emails using templates available within the Adobe Experience Manager platform and/or by writing HTML using Dreamweaver.
Use Adobe Campaign to setup and deploy email campaigns - utilize Campaign Manager to setup queries to pull recipients dynamically from the CRM or via an ad-hoc excel list, utilize existing or create new workflow for the email delivery, generate proofs and obtain required approvals, approve emails for delivery, analyses results and report key findings to stakeholders.
Recommend and implement A/B tests for emails to improve engagement.
Recommend and implement solutions to automate multi-step campaigns utilizing Campaign features for drip and trigger campaigns.
Implement personalization and customized mailings using CRM data and user behaviors.
Liaise regularly with Digital Technology team members leading Adobe Campaign development on any issues and enhancements required.
Monitor trends in email marketing; utilize research and metrics to recommend improvements to our email marketing strategy.
Work with global team to ensure best practices are implemented and shared.

Experience / Skills / Systems Requirements

2-3 years of experience
Experience executing email marketing campaigns via Adobe Campaign or similar campaign tool
Experience developing and troubleshooting HTML files
Experience conducting A/B testing for emails
Knowledge of defining and setting up multi-step campaigns including trigger and drip campaigns
Strong analytical skills with experience analyzing campaign reporting to identify potential areas for improvements/optimizations
Experience with Microsoft Excel
Experience in the use of CMS tools (experience with AEM is a plus)
Experience with project management systems (experience with JIRA is a plus)
Familiarity with different technologies and the ability to learn new systems quickly and effectively
Ability to multi-task while working under pressure and overcome obstacles
Team oriented; able to interact effectively with all levels
Excellent client service skills, understanding of how to build strong relationships with internal clients
Strong communication and interpersonal skills

Salary Range

The expected base salary for this Chicago, Illinois, United States-based position is $70000-$100000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

Qualifications

2-3 years of experience
Experience executing email marketing campaigns via Adobe Campaign or similar campaign tool
Experience developing and troubleshooting HTML files
Experience conducting A/B testing for emails
Knowledge of defining and setting up multi-step campaigns including trigger and drip campaigns
Strong analytical skills with experience analyzing campaign reporting to identify potential areas for improvements/optimizations
Experience with Microsoft Excel
Familiarity with different technologies and the ability to learn new systems quickly and effectively
Ability to multi-task while working under pressure and overcome obstacles
Team oriented; able to interact effectively with all levels
Excellent client service skills, understanding of how to build strong relationships with internal clients
Strong communication and interpersonal skills

Benefits

Salary Range
The expected base salary for this Chicago, Illinois, United States-based position is $70000-$100000
In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end

Responsibilities

We help develop a fully connected client experience across online and offline channels while aligning data to personalize our client experience, facilitate cross-selling and measure marketing effectiveness
The Email Marketing Analyst is responsible for development, distribution and reporting of emails delivered via the Adobe Campaign platform and inhouse email distribution tools to the division's clients and prospects
This professional will work closely with other team members and integrated marketers to develop email campaigns and follow up reporting along with implementing industry best practices in current work stream
Work with other team members including the content strategist, integrated marketers and design to create emails using templates available within the Adobe Experience Manager platform and/or by writing HTML using Dreamweaver
Use Adobe Campaign to setup and deploy email campaigns - utilize Campaign Manager to setup queries to pull recipients dynamically from the CRM or via an ad-hoc excel list, utilize existing or create new workflow for the email delivery, generate proofs and obtain required approvals, approve emails for delivery, analyses results and report key findings to stakeholders
Recommend and implement A/B tests for emails to improve engagement
Recommend and implement solutions to automate multi-step campaigns utilizing Campaign features for drip and trigger campaigns
Implement personalization and customized mailings using CRM data and user behaviors
Liaise regularly with Digital Technology team members leading Adobe Campaign development on any issues and enhancements required
Monitor trends in email marketing; utilize research and metrics to recommend improvements to our email marketing strategy
Work with global team to ensure best practices are implemented and shared

Asset Management, Email Marketing, Analyst - Chicago

Job Type