US (remote)

*Marketing at GoTo **

GoTo is actively searching for a Growth Marketing Manager to join our organization. In this role, you will be responsible for designing and executing fully integrated campaigns to drive eComm bookings for Grasshopper, our virtual business phone solution for small business owners. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization.

*As a Growth Marketing Manager, you will:

Drive content strategy and roadmap: Work closely with SEO team to build content strategy based on gaps within Grasshopper's go-to-market. Leverage AI tool to develop engaging and relevant marketing content such (blogs, customer testimonials) that are consistent with GH brand message and values, to improve SEO performance. Work closely with the Customer Acquisition team and agency to develop creatives and align on testing strategy and tracking.

Developing and executing integrated marketing plans: Creating comprehensive marketing plans that encompass tried and true digital with emerging marketing channels for testing. Define new campaign strategies, including the goal, audience, message, content, channel mix, budget, and key performance indicators (KPIs) for each campaign.

Driving brand consistency: Ensure all marketing efforts across external resources are cohesive and adhere to our new brand guidelines. Maintain a strong brand identity across various touchpoints such as paid creatives, review sites, communities, and social pages, guaranteeing a consistent and compelling brand experience for our customers.

Working closely with customer acquisition, B+C, analyst, SEO to bring campaigns to live. Foster a collaborative environment, leveraging the expertise of team members to deliver integrated and impactful marketing initiatives.

Analyzing campaign performance: Work closely with operational analyst to dive into weekly performance to understand how we're pacing vs. Have a data-driven approach to measure effectiveness of marketing campaigns. Communicate performance with marketing stakeholders, providing recommendations for optimization and future tests.

Marketo and Pendo experience a plus, general knowledge of platform functionality to dive into set-up QA and assist troubleshooting any potential data piping and/or accuracy.

Data-driven

As the Growth Campaign Manager, your background will look like:

3-4+ years general marketing experience with emphasis in Demand Generation, or Growth Marketing

Strong understanding of campaign strategy, content development, journey mapping, budgeting, and measurement

Experience driving growth to achieve quarterly targets

We take pride in supporting our employees with comprehensive benefits, wellness programs, and global opportunities for professional and personal development. GoTo, the leader in cloud communications and IT, is dedicated to powering a world of work without limits. Featuring flagship products GoTo Connect, LogMeIn Resolve, and LogMeIn Rescue, the GoTo portfolio offers secure, reliable, AI-enabled solutions that are simple to adopt for small and midsize businesses, and scalable to enterprises worldwide. The company is headquartered in Boston, Massachusetts, with approximately $1 billion in annual revenue and 2,800 employees throughout North America, South America, Europe, Asia, and Australia.

No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. Go To Services

Qualifications

3-4+ years general marketing experience with emphasis in Demand Generation, or Growth Marketing
Strong understanding of campaign strategy, content development, journey mapping, budgeting, and measurement
Experience driving growth to achieve quarterly targets

Responsibilities

In this role, you will be responsible for designing and executing fully integrated campaigns to drive eComm bookings for Grasshopper, our virtual business phone solution for small business owners
You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization
Drive content strategy and roadmap: Work closely with SEO team to build content strategy based on gaps within Grasshopper's go-to-market
Leverage AI tool to develop engaging and relevant marketing content such (blogs, customer testimonials) that are consistent with GH brand message and values, to improve SEO performance
Work closely with the Customer Acquisition team and agency to develop creatives and align on testing strategy and tracking
Developing and executing integrated marketing plans: Creating comprehensive marketing plans that encompass tried and true digital with emerging marketing channels for testing
Define new campaign strategies, including the goal, audience, message, content, channel mix, budget, and key performance indicators (KPIs) for each campaign
Driving brand consistency: Ensure all marketing efforts across external resources are cohesive and adhere to our new brand guidelines
Maintain a strong brand identity across various touchpoints such as paid creatives, review sites, communities, and social pages, guaranteeing a consistent and compelling brand experience for our customers
Working closely with customer acquisition, B+C, analyst, SEO to bring campaigns to live
Foster a collaborative environment, leveraging the expertise of team members to deliver integrated and impactful marketing initiatives
Analyzing campaign performance: Work closely with operational analyst to dive into weekly performance to understand how we're pacing vs
Have a data-driven approach to measure effectiveness of marketing campaigns
Communicate performance with marketing stakeholders, providing recommendations for optimization and future tests
Marketo and Pendo experience a plus, general knowledge of platform functionality to dive into set-up QA and assist troubleshooting any potential data piping and/or accuracy

Head of Digital Growth Marketing - Remote (Remote)

Job Type