This is a remote position.

Job Highlights

Contract: Independent Contractor
Schedule: Monday to Friday 9 AM to 6 PM (6 PM to 2 AM Manila time)1 hour unpaid break

Client Timezone: Tulsa, Oklahoma USA (US Central Time)

Client Overview

Step into the world of digital advertising with a forward-thinking insurance agency that’s ready to make waves in the online space. This established agency, with a strong foundation and a wealth of industry experience, is looking to amplify its digital presence and lead generation efforts. They’re on the hunt for a data-driven, creative Paid Advertising Specialist to spearhead their online advertising initiatives and drive measurable business growth.

Job Description

As the Paid Advertising Specialist, you’ll be the driving force behind the agency’s digital advertising strategy, wielding the power of platforms like Google Ads and Meta ads to capture the attention of potential clients. This role is perfect for someone who thrives at the intersection of creativity and analytics, as you’ll be crafting compelling ad campaigns while constantly optimizing for performance. You’ll have the exciting opportunity to directly impact the agency’s growth trajectory, translating clicks into qualified leads and ultimately new business. If you’re passionate about the dynamic world of digital advertising and are ready to make a real difference in a growing insurance business, this role offers the perfect blend of challenges and reward.

Responsibilities

Architect and implement results-driven paid advertising strategies across multiple platforms, with a focus on Google Ads and Meta ads
Develop engaging ad campaigns that resonate with potential insurance clients, balancing creativity with conversion-focused messaging
Conduct thorough keyword research and selection to ensure optimal visibility and relevance in search engine results
Continuously monitor campaign performance, leveraging data analytics to make informed optimizations and maximize ROI
Manage advertising budgets with precision, allocating resources effectively across different campaigns and platforms
Collaborate closely with the social media team to ensure a cohesive message across all digital touchpoints
Generate comprehensive reports on campaign performance, translating complex metrics into actionable insights for stakeholders
Stay ahead of the curve on digital advertising trends, emerging platforms, and industry-specific opportunities to maintain a competitive edge
Experiment with new ad formats and targeting strategies to uncover innovative ways to reach and engage potential clients

Requirements

Proven experience in managing successful paid advertising campaigns, particularly in Google Ads and Meta ads platforms
Strong understanding of PPC, display advertising, and retarget strategies, with a track record of driving measurable results
Experience in the insurance or financial services sector is highly valued, but not mandatory for candidates with transferable skills
Analytical mindset with the ability to interpret complex data sets and translate them into strategic decisions
Proficiency in advertising tools and platforms, including Google Analytics, Google Tag Manager, and Facebook Business Manager
Excellent communication skills, capable of explaining technical concepts to non-technical stakeholders
Creative problem-solving abilities, with a knack for finding innovative solutions to advertising challenges
Self-motivated with strong time management skills, able to juggle multiple campaigns and priorities effectively
Passion for staying updated on the latest digital advertising trends, algorithm changes, and best practices
Certification in Google Ads, Facebook Blueprint, or other relevant digital advertising programs are a plus

Benefits

Independent Contractor Perks

Permanent work from home
HMO Coverage for eligible locations
Immediate hiring
Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

ZR_19190_JOB

Qualifications

Proven experience in managing successful paid advertising campaigns, particularly in Google Ads and Meta ads platforms
Strong understanding of PPC, display advertising, and retarget strategies, with a track record of driving measurable results
Experience in the insurance or financial services sector is highly valued, but not mandatory for candidates with transferable skills
Analytical mindset with the ability to interpret complex data sets and translate them into strategic decisions
Proficiency in advertising tools and platforms, including Google Analytics, Google Tag Manager, and Facebook Business Manager
Excellent communication skills, capable of explaining technical concepts to non-technical stakeholders
Creative problem-solving abilities, with a knack for finding innovative solutions to advertising challenges
Self-motivated with strong time management skills, able to juggle multiple campaigns and priorities effectively
Passion for staying updated on the latest digital advertising trends, algorithm changes, and best practices
Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection

Benefits

Contract: Independent Contractor
Schedule: Monday to Friday 9 AM to 6 PM (6 PM to 2 AM Manila time)1 hour unpaid break
Independent Contractor Perks:
Permanent work from home
HMO Coverage for eligible locations
Steady freelance job

Responsibilities

As the Paid Advertising Specialist, you’ll be the driving force behind the agency’s digital advertising strategy, wielding the power of platforms like Google Ads and Meta ads to capture the attention of potential clients
This role is perfect for someone who thrives at the intersection of creativity and analytics, as you’ll be crafting compelling ad campaigns while constantly optimizing for performance
You’ll have the exciting opportunity to directly impact the agency’s growth trajectory, translating clicks into qualified leads and ultimately new business
Architect and implement results-driven paid advertising strategies across multiple platforms, with a focus on Google Ads and Meta ads
Develop engaging ad campaigns that resonate with potential insurance clients, balancing creativity with conversion-focused messaging
Conduct thorough keyword research and selection to ensure optimal visibility and relevance in search engine results
Continuously monitor campaign performance, leveraging data analytics to make informed optimizations and maximize ROI
Manage advertising budgets with precision, allocating resources effectively across different campaigns and platforms
Collaborate closely with the social media team to ensure a cohesive message across all digital touchpoints
Generate comprehensive reports on campaign performance, translating complex metrics into actionable insights for stakeholders
Stay ahead of the curve on digital advertising trends, emerging platforms, and industry-specific opportunities to maintain a competitive edge
Experiment with new ad formats and targeting strategies to uncover innovative ways to reach and engage potential clients

Paid Ads Specialist - Google & Meta Ads (ZR_22170_JOB)

Job Type