JOB LEVEL

M60/P60

EMPLOYEE ROLE

Individual Contributor

About the Role

We are redefining how enterprises engage with customers through cutting-edge Generative AI. Our next-generation AI-powered brand and customer engagement application is transforming how businesses create, automate, and personalize interactions at scale.

As the Director of Product Marketing, you will own the go-to-market (GTM) strategy, competitive positioning, and thought leadership for this solution. You will shape how brands adopt Generative AI, working across product, sales, and marketing to drive market leadership and customer adoption.

This is a high-impact role at the forefront of AI-driven transformation. If you are passionate about the future of AI, brand engagement, and how Generative AI is reshaping customer interactions, this is your opportunity to lead and define a category-shaping product.

Key Responsibilities

Go-to-Market Strategy & Execution

Own and execute the GTM strategy for this AI-powered brand engagement platform, ensuring strong differentiation and category leadership.
Develop compelling messaging and positioning that clearly articulates the value of Generative AI in brand engagement, customer experience, and digital marketing.
Lead major product launches, orchestrating high-impact go-to-market plans that drive adoption and awareness.

AI Thought Leadership & Evangelism

Establish our brand as a leader in AI-powered customer engagement through content, events, and executive communications.
Act as a spokesperson and evangelist at industry events, conferences, and executive briefings.
Develop thought leadership materials, including whitepapers, blogs, and webinars, that educate the market on AI-driven brand experiences.

Sales Enablement & Competitive Intelligence

Equip sales teams with the tools, training, and narratives to drive customer adoption and revenue growth.
Develop sales playbooks, competitive battlecards, and objection-handling frameworks to position our AI solutions effectively.
Own competitive intelligence, defining our differentiation and market strategy in an evolving AI landscape.

Customer & Market Insights

Lead market research to refine audience segmentation, buyer personas, and key use cases.
Partner with product management to shape roadmap priorities based on customer and market needs.
Track key performance metrics (KPIs) to measure impact and continuously refine marketing strategies.

Who You Are

You are a bold, strategic marketer who thrives in high-growth, AI-first environments. You have proven experience launching and scaling AI-driven enterprise SaaS products and are passionate about how Generative AI is transforming brand engagement.

Qualifications

10+ years in product marketing, with deep expertise in AI, Generative AI, machine learning, or digital experience platforms.
Passion for AI-driven storytelling, marketing automation, and intelligent customer engagement.
Proven ability to translate complex AI capabilities into simple, compelling narratives for executives, technical teams, and business audiences.
Experience driving end-to-end GTM strategy and execution, from positioning to launch to adoption.
Strong background in sales enablement, competitive positioning, and AI evangelism.
Data-driven mindset with the ability to analyze performance metrics and inform GTM strategies.
Executive presence with the ability to influence cross-functional teams and leadership.

Preferred Experience

Experience marketing Generative AI-powered products or AI solutions for customer experience, marketing automation, or content creation.
Familiarity with Adobe’s ecosystem of products or similar enterprise SaaS solutions.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $163,200 -- $305,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices

California

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward

1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Qualifications

You are a bold, strategic marketer who thrives in high-growth, AI-first environments
You have proven experience launching and scaling AI-driven enterprise SaaS products and are passionate about how Generative AI is transforming brand engagement
10+ years in product marketing, with deep expertise in AI, Generative AI, machine learning, or digital experience platforms
Passion for AI-driven storytelling, marketing automation, and intelligent customer engagement
Proven ability to translate complex AI capabilities into simple, compelling narratives for executives, technical teams, and business audiences
Experience driving end-to-end GTM strategy and execution, from positioning to launch to adoption
Strong background in sales enablement, competitive positioning, and AI evangelism
Data-driven mindset with the ability to analyze performance metrics and inform GTM strategies
Executive presence with the ability to influence cross-functional teams and leadership
Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work
Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in

Benefits

The U.S. pay range for this position is $163,200 -- $305,900 annually
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans
Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP)
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey
If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll

Responsibilities

As the Director of Product Marketing, you will own the go-to-market (GTM) strategy, competitive positioning, and thought leadership for this solution
You will shape how brands adopt Generative AI, working across product, sales, and marketing to drive market leadership and customer adoption
This is a high-impact role at the forefront of AI-driven transformation
If you are passionate about the future of AI, brand engagement, and how Generative AI is reshaping customer interactions, this is your opportunity to lead and define a category-shaping product
Go-to-Market Strategy & Execution
Own and execute the GTM strategy for this AI-powered brand engagement platform, ensuring strong differentiation and category leadership
Develop compelling messaging and positioning that clearly articulates the value of Generative AI in brand engagement, customer experience, and digital marketing
Lead major product launches, orchestrating high-impact go-to-market plans that drive adoption and awareness
AI Thought Leadership & Evangelism
Establish our brand as a leader in AI-powered customer engagement through content, events, and executive communications
Act as a spokesperson and evangelist at industry events, conferences, and executive briefings
Develop thought leadership materials, including whitepapers, blogs, and webinars, that educate the market on AI-driven brand experiences
Sales Enablement & Competitive Intelligence
Equip sales teams with the tools, training, and narratives to drive customer adoption and revenue growth
Develop sales playbooks, competitive battlecards, and objection-handling frameworks to position our AI solutions effectively
Own competitive intelligence, defining our differentiation and market strategy in an evolving AI landscape
Customer & Market Insights
Lead market research to refine audience segmentation, buyer personas, and key use cases
Partner with product management to shape roadmap priorities based on customer and market needs
Track key performance metrics (KPIs) to measure impact and continuously refine marketing strategies

Director, Product Marketing, GenAI Brand Solution

Job Type