If you are driven to deliver exceptional fan experiences that are beyond anything possible elsewhere and interested in working alongside a team of innovators and enthusiastic over-achievers, you will enjoy working with us!

POSITION OVERVIEW:

The Marketing & Events Manager, in collaboration with the Director of Marketing & Events, is responsible for the development, execution, and continual optimization of the asset's overall strategic marketing and events direction. This role oversees comprehensive marketing programming designed to increase customer traffic, enhance tenant sales, strengthen brand presence, and generate measurable ROI.

As a high-impact leader, the Marketing & Events Manager manages a team of three coordinators and works cross-functionally with tenants, clients, vendors, and internal departments to deliver exceptional experiences that uphold the property's high standards. This includes performing regular property walks—an essential function of the team—to ensure presentation quality, operational integrity, and event readiness.

The Manager builds strong relationships with asset partners, retailers, advertisers, community organizations, and the surrounding business community to drive engagement, enhance visibility, and create mutually beneficial partnerships that support long-term asset success.

Primary Responsibilities

The successful candidate's responsibilities will include, but not be limited to:

Strategic Planning & Programming

Develop and execute a comprehensive annual marketing and event plan aligned with company strategies, financial objectives, leasing goals, traffic drivers, and market share growth.
Partner with the Director of Marketing & Events to implement strategic event and marketing initiatives supported by data, KPIs, and ROI metrics.
Enhance and create compelling marketing programs and activations that meet customer, tenant, and partner needs, contributing to a vibrant shopping, living, and entertainment environment.

Operational Excellence & Quality Assurance

Uphold superior standards of execution, professionalism, and brand consistency across all marketing and event activities.
Conduct regular property walks to ensure all public, event, and activation spaces meet high-quality presentation standards with strong attention to detail.
Manage project workflows, timelines, vendor relationships, and on-site execution to ensure flawless delivery.

Team Leadership

Lead, develop, and mentor a team of three coordinators, fostering a culture of accountability, communication, and high performance.
Provide clear direction and support to ensure cohesive, efficient, and results-driven execution across all marketing and event initiatives.

ROI, Analytics & Budget Management

Establish and utilize data-driven frameworks to evaluate marketing and event performance; analyze KPIs, customer insights, traffic trends, and sales impact.
Prepare post-event recaps, performance reports, and actionable recommendations for leadership decision-making.
Manage assigned marketing and event budgets, appropriately allocating funds to maximize organizational impact and brand visibility.

Marketing, Branding & Public Relations

Collaborate with PR teams and third-party firms to communicate key messages, promote events, and elevate asset visibility.
Participate in advertising strategy development to enhance programming, brand awareness, and consumer reach.
Oversee visual merchandising initiatives, signage programs, and brand messaging to ensure consistency and appeal throughout our properties.

Cross-Functional & Tenant Collaboration

Partner closely with tenants, internal departments, and external stakeholders to align objectives, coordinate programming, and enhance communication.
Serve as a key point of contact for tenants and clients regarding event opportunities, marketing support, and partnership initiatives.
Actively participate in manager-on-duty rotations and management team meetings.

MINIMUM QUALIFICATIONS:

Fluent in English, both written and verbal
Bachelor's degree in marketing, business, communications, or a related field
Minimum 5 years of prior experience in strategic marketing and event management
Experience in mixed-use, multi-stakeholder, or retail environments strongly preferred
Working knowledge of retail management, marketing, advertising, and media
Working knowledge of Marketing, Events and Marketing Fund functions in a mixed-use, multi-stakeholder development environment strongly preferred
Knowledge of retail management, marketing and advertising and working knowledge of the media industry
Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
Highly organized; consistently produces accurate, high-quality work
Ability to multi-task and meet deadlines in a fast-paced environment
Solution-oriented, results-driven mindset
Successful completion of a background check

The Atlanta National League Baseball Club, LLC is an equal opportunity employer. A diverse workforce representing varied backgrounds, perspectives, and experiences is key to delivering on our business promise to our fans and the communities we serve. All qualified candidates are welcome to apply.

If you are disabled as defined by the Americans With Disabilities Act and require a reasonable accommodation in order to complete your online application, including making a change to the application process, please contact our Human Resources team at PeopleCapital@braves.com

✨ Job alerts

✨ Job alerts

General Manager — Digital Agency Operations & Client Experience

Marketing and Events Manager - The Battery Atlanta