General Manager — Digital Agency Operations & Client Experience

Company Overview

Beyond The Brand Media LLC is a web development & design agency located in Goffstown, NH. We’ve been in business since 2012 with one clear mission: do great work with good people.

We’re a close-knit team of 12 who actually enjoy working together (we know… rare in this industry). We care deeply about the quality of what we build, the clients we serve, and the environment we work in.

We’re not a corporate-pressure shop, not a burnout agency, and not a place where you churn through staff every six months. We value stability, clarity, and honesty, both with our clients and with each other.

As we continue to grow, we’re ready to bring on a General Manager who can help lead our team, keep operations running smoothly, support client relationships, and guide our low-pressure sales process. If you love building structure, coaching teams, and keeping things moving in a calm, organized way… keep reading.

Job Summary

We are looking for a highly organized, people-focused General Manager to run the day-to-day operations of our agency. This role blends team leadership, workflow and process management, client experience oversight, and a very low-pressure sales process supported by our 100% money-back guarantee.

You do not need to be a hardcore salesperson. You do not need enterprise-level sales experience. You just need to communicate clearly, set expectations well, lead with confidence, and enjoy helping clients understand how we work.

Your main job?

Make sure our team is aligned, our clients feel supported, and our projects move forward without chaos.

Primary Responsibilities

Team Leadership

• Lead our Lead Designer, Lead Developer, and operational support staff
• Run weekly check-ins and daily communication
• Maintain accountability, clarity, and structure
• Support a healthy, respectful, no-drama team culture

Operations & Workflow

• Oversee the daily production schedule
• Make sure projects stay on track and are delivered at a high standard
• Work with team leads to allocate tasks and resources
• Remove bottlenecks and improve internal processes
• Build out SOPs, communication standards, and workflow documentation

Client Experience Oversight

• Ensure ongoing client communication is handled well by our design/dev leads
• Step in for escalations or timeline resets when needed
• Support onboarding and ensure client expectations are clearly set
• Help maintain our high client retention rate

Sales (Trust-Based, Not Pressure-Based)

We only take inbound leads, and our 100% money-back guarantee (until launch) makes the process very straightforward.

You will

• Take discovery calls
• Ask structured questions
• Explain our process, timeline, pricing, and guarantee
• Prepare and send proposals
• Follow up once or twice
• Close ~1 project per month

This is a perfect fit for someone who enjoys conversations, not “selling.”

Job Requirements

• 4+ years in agency operations, project management, client experience, or team leadership
• Strong organizational and communication skills
• Comfortable leading people, setting expectations, and maintaining accountability
• Able to handle client conversations with clarity and confidence
• Comfortable owning a simple, low-pressure sales process
• Great at identifying problems and fixing them early
• Strong time management skills and the ability to handle multiple priorities
• A clean background check is required

Bonus Skills (Not Required)

• Experience in a digital agency environment
• Familiarity with web development or design workflows
• Experience building SOPs or operational systems
• Knowledge of CRM tools or project management systems
• Experience leading sales calls or onboarding clients
• General business or leadership training

Education

We don’t care about degrees.

If you have one, awesome.

If not, also awesome.

We care about your experience, your work ethic, and your leadership skills.

Benefits Package

• Dental Insurance
• Health Insurance
• Vision Insurance
• Paid Time Off after 90 days
• Paid Sick Time
• Profit Sharing & Bonus Opportunities
• A genuinely enjoyable work environment

Hours & Location

• Monday–Friday, 9:30am to 6:00pm ET (flexible)
• On-site in our Goffstown, NH office
• Ability to work from home some days after the 90-day probationary period
• Occasional overtime during busy seasons

Compensation

• $90,000–$110,000 base salary
• Profit Sharing: 5–10% based on company performance
• Additional bonus opportunities

Hiring Process

This role begins with a 120-day probationary period as a W2 employee. During this period, our only focus is confirming you:

• match the leadership style you showed in the interview
• communicate clearly and respectfully
• support the team
• stay organized and consistent
• uphold our company values

After 120 days, we transition into full benefits and long-term planning.

Our goal is to hire someone who becomes a core part of the team for years to come.

Equal Opportunity Statement

Beyond The Brand Media is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Benefits

• 401(k)
• Health insurance
• Paid time off

Application Question(s)

• Have you worked in an agency environment at a managerial level OR worked in an environment that you could competently explain as comparable?

Work Location: In person