Job Description

The Americas Activation Team is a part of the larger LEGO Global Social Media operations function and our vision is to continue to reach, recruit and retain new audiences! We strive to retain existing fans as well, through engaging content and conversations on the native platforms they use.

This is a Manager level role based at 1001 Boylston St. in Boston, MA.

Our workplace enables our LEGO colleagues to be and do their best at work.

Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition.

This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

There wil not be relocation assistance for this role.

Start Date February 2026

End Date September 2026

What You'll Do

Drive activation plans against the global social channel and content strategies, partnering with social strategy, creative, and social analytics teams to develop compelling and high performing social-first content.
Lead consumer and market business growth initiatives that place the LEGO Group in an authentic position to drive meaningfulness
Input downstream into market key initiatives to ensure channel and content strategies are being pulled through the line into execution
Develop and execute strong influencer & creator activation plans for content on LEGO® Social Media Channels to maximize brand exposure and authenticity
Work with the Marketing Performance Measurement team to identify key insights and trends via social listening, monitor performance, and create an on-going optimization strategy rooted in data-driven-decision making
Collaborate with the Editorial team to ensure executions are seamless across platforms to drive consistent and impactful Brand storytelling moments
Partner closely with cross functional teams (such as Brand Marketing, PR, Events, Ecommerce, and Retail Marketing) to ensure seamless integration of social media
Stay ahead of industry trends, platform updates and competitive insights to continuously elevate the LEGO Brand within the Social Media space

Do you have what it takes?

5-6+ years' experience in Social Media Marketing for a Global Brand
Experience within the consumer-packaged goods industry and in verticals such Entertainment, Fashion, Beauty, Sports, and Gaming
Strong understanding of the Social Media landscape and regional nuances, particularly in North America, LATAM, EMEA, China, Japan, and Asia Pacific.
Deep understanding of social media analytics, platform algorithms, and content performance metrics
Ability to collaborate cross-functionally and align activation plans with Social Media platform strategies and broader LEGO® Group business goals
Strong project management skills, with the ability to handle multiple priorities in a fast-paced environment
Background in influencer marketing strategy and the integration with organic social media
Excellent communication, storytelling, and copywriting skills
Passion for the ever-evolving social landscape
Agency and/or Influencer management experience
Experience with content creation, video editing, and emerging social platforms a plus
Bachelor's degree and/or MBA in Marketing, Communications, Social Media preferred

Compensation

The salary for this position has a range of $100,906.00 - $151,360.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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Social Media Manager, Americas Activation