Who We Are

At WEX, we're not just a payments company—we're a global commerce platform that simplifies the business of running a business. From the fleet vehicles that deliver our goods, to the travel that connects us, to the healthcare that keeps us well, our solutions are quietly powering the world's most essential industries. We thrive on solving complex challenges with innovative technology and a passion for our customers' success. If you're driven to make a tangible impact on a global scale, come build the future of commerce with us.

Job Summary

The Director of Mobility Performance Marketing will be a pivotal leader, responsible for driving the overarching customer marketing strategy and communications for WEX’s largest business, our North American Mobility segment. This role requires a strategic thinker capable of defining a top-down approach to customer engagement, with a strong focus on maximizing the value of our existing customer base (the “backbook”) through performance marketing, experimentation at scale, and a disciplined focus on ROI. The Director acts as the central orchestrator, managing a specialized team and defining the optimal downstream channel strategy to achieve our business goals.

Key Responsibilities

1. Strategic Leadership & Communication

Drive and own the multi-year customer marketing strategy and communications to define the portfolio growth initiatives across the North American Mobility segment
Develop and implement a top-down strategic approach that aligns customer marketing initiatives with broader business objectives and growth targets
Act as the central orchestrator of all customer-facing marketing efforts, ensuring cohesive messaging and seamless execution across functions

2. Performance Marketing & Backbook Management

Own the performance marketing strategy specifically focused on the Customer Backbook (existing customer base)
Develop sophisticated segmentation strategies with key cross-functional partners to identify and target high-value customer groups for retention, cross-sell, and up-sell opportunities
Personalization - proven capability to leverage first and third party data to develop audience and customer level personalization strategies to deliver tailored journeys and value propositions to customers
Apply a rigorous ROI lens to all Backbook initiatives, continuously monitoring, analyzing, and optimizing campaigns for maximum return on investment
Experimentation - structured experimentation and AB testing discipline (audience, channel, offer, messaging etc.) with demonstrated ability to quickly test, learn and scale insights to deliver efficiencies and ROI

3. Team Management & Channel Strategy

Manage, mentor, and lead the dedicated marketing team, fostering an environment of continuous improvement and analytical rigor
Define and manage the downstream channel strategy (e.g., email, app, direct mail, SMS) to ensure optimal reach, engagement, and conversion for customer marketing campaigns
Command and demonstrate proven competency in utilizing core MarTech capabilities (e.g., CRM, marketing automation, content management systems, analytics platforms) to drive measurable marketing outcomes.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
12+ years of progressive experience in Customer Marketing, ideally with deep card portfolio management experience (financial services/technology and mobility experience a plus)
Proven track record of developing and executing successful top-down marketing strategies
Deep expertise in performance marketing, customer segmentation, and lifecycle marketing
Strong analytical skills with an ability to apply an ROI lens to marketing initiatives and translate complex data into actionable strategies.
Prior experience managing and mentoring a data-driven or analytical marketing team.
Exceptional communication and stakeholder management skills to serve as the orchestrator across various internal teams (Product, Sales, Finance, etc.)

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.

Pay Range: $158,000.00 - $210,000.00

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Director of Mobility Performance Marketing