About RethinkFirst

RethinkFirst is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.

We're on a mission to make behavioral health more effective, equitable, and human.

Are you ready for your next opportunity to make an impact? The Website Digital Operations Manager is a vital role within the Marketing team. You’ll be responsible for overseeing the day-to-day operations and technical aspects of Rethink web properties with the goals of enhancing brand visibility, engaging target audiences, and supporting demand generation.

Day-to-day, this role involves managing website content, ensuring technical performance, and implementing strategies to enhance user engagement and conversion rates. The ideal candidate will have a strong background in website management, excellent technical skills, and a passion for creating seamless and user-friendly online experiences.

Responsibilities

Oversee the daily operations of the Rethink family of websites, as you manage and coordinate website updates, including content and design changes
Collaborate with PMM, design, SEO, demand generation, and development, to make sure website goals and objectives are met
Translate page designs into detailed build requirements for developers
Develop and implement testing and personalization strategies to improve user engagement and conversion rates
Work with design and development to build a system of reusable components
Stage new pages and updates in the CMS with development support
Conduct regular website audits to meet compliance with industry standards, best practices, and legal requirements
Coordinate with external vendors to maintain website stability and security
Make sure website content is accurate, up-to-date, and aligned with the Rethink brand identity systems
Maintain the content management system, keeping it up-to-date and organized
Develop a QA process to preserve the accuracy and integrity of published content
Monitor website traffic and performance metrics, identifying areas for improvement
Stay informed about AEO/GEO/SEO developments, and implement changes in line with best practices

Qualifications

Bachelor's degree and 8+ years of work experience in website management, or a similar role at a SaaS company
You thrive in a fast-paced startup environment, working hands-on, and appreciate variety in your day
You’re known for excellent collaboration skills, and keen attention to detail (you often notice errors that others miss)
Your fellow team members love your project management skills, with and ability to prioritize tasks and manage multiple projects simultaneously

Technical Skills We Prioritize

Knowledge of development, design, security, privacy, and maintenance best practices
Experienced in managing multiple web properties
Ability to analyze website metrics and make data-informed decisions
Familiarity with website performance optimization techniques
At ease integrating solutions like 6sense, Qualified, OneTrust, HubSpot, and more
Testing and personalization experience (VWO, Optimizely, or Mutiny a plus)
Knows WordPress inside out (VIP and Elementor experience is a plus); confident building pages in WordPress using the blocks editor
Good understanding of AEO/GEO/SEO best practices and insatiably curious about AI-first search
Previous experience migrating to a system of reusable components is a plus
No candidate possesses all the required qualifications, so we encourage you to apply.

Our commitment to an inclusive workplace

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.

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Website Digital Operations Manager