Posting Type

Temporary

End Date (if applicable)

05/07/2027

Classification Title

FT Support Staff G

Pay Band

G

Min Salary

$33.55

Max Salary

$38.88

Position Summary

As part of Confederation College's Marketing and Communications team, the International Marketing Lead plays a key role in supporting the College's global presence and recruitment efforts. This position is responsible for developing and implementing international marketing strategies, both traditional and digital, for targeted countries. Working collaboratively with the International Education Team ( IET ) and external partners, the incumbent ensures that Confederation College's brand is consistently represented across all international channels. This role manages the College's international web and social media presence, customizes content for regional audiences, and leads initiatives that support brand awareness, student recruitment, and engagement abroad. Key Responsibilities:

Collaborate with the Marketing and Communications team to lead the planning and execution of international marketing campaigns.

Develop customized digital and traditional marketing strategies for selected international markets.

Manage Confederation College's international website and global social media channels, including Facebook and region-specific platforms.

Coordinate efforts with the IET , international representatives, and external vendors to support recruitment and brand consistency.

Identify marketing needs in international markets and recommend improvements to increase awareness, engagement, and retention.

Support the creation and distribution of digital and print materials tailored to specific countries and cultures.

Monitor the College's online reputation in international markets and respond to issues as needed.

Lead the Global Brand Ambassador program, supporting international students as peer advocates for the College.

Track and analyze digital performance metrics to evaluate campaign effectiveness and inform strategy.

Skills & Qualifications

Experience in digital marketing, content creation, and social media management in an international or cross-cultural context.

Strong collaboration and communication skills with the ability to work across departments and with external partners.

An analytical mindset with the ability to interpret data and adjust strategies accordingly.

Knowledge of brand strategy and marketing best practices in postsecondary education is an asset.

Location/Campus

Thunder Bay Campus

Education

Minimum level of formal education required for the position

3 year diploma/degree or equivalent education

Specific course(s), certification, qualification, formal training or accreditation required for the position

No additional requirements

Additional Requirements

Field(s) of Study

Marketing, Communications, Multimedia, Information Technology

Experience

Typical number of years of experience, in addition to the necessary education level, required to perform the responsibilities of the position

Minimum of three (3) years

Type of Experience

Proven project management skills and marketing skills, in particular digital marketing and website management. The incumbent must be proficient in developing content for digital media, analyzing web data, & developing reports.

Basic graphic design skills.

The incumbent must have excellent organizational skills, time management skills, process management skills, intra-cultural understanding,

Excellent communication, interpersonal and analytical skills.

Experience developing marketing content for international markets

A solid team player with a commitment to providing quality customer service in a timely manner.

Excellent problem solving skills and the ability to negotiate with tact and diplomacy.

Ability to facilitate a number of projects simultaneously across different countries and time zones

Ability to work independently and initiate creative solutions.

Knowledge of video storyboarding, production, editing

Knowledge of taking photos and using photo editing software

Ability to communicate information and ideas in written and video format.

General knowledge of social media, trends, algorithms, and insights.
Basic graphic design ability using Canva or other web-based platforms.

Posting Detail Information

Posting Number

SU-F-24-191P

Close Date

10/29/2025

Hours of Work

35 hrs/week

Shift Type

✨ Job alerts

✨ Job alerts

International Marketing Lead