Senior Content Strategist - Digital Media

Our client, a dynamic and innovative entertainment company, is seeking a highly creative and experienced Senior Content Strategist to spearhead our digital content initiatives. This role is integral to developing and executing compelling content strategies that engage our target audiences across multiple platforms, driving brand awareness and audience growth. You will be responsible for overseeing the creation, curation, and distribution of digital content, including articles, videos, social media campaigns, and interactive experiences. The ideal candidate will possess a deep understanding of content marketing principles, SEO best practices, audience segmentation, and performance analytics. Your responsibilities will include conducting market research, identifying content opportunities, developing editorial calendars, and managing a team of content creators and editors. You will collaborate closely with marketing, product development, and creative teams to ensure content aligns with brand messaging and business objectives. This position requires excellent leadership, communication, and project management skills. You should be adept at analyzing content performance data to inform future strategies and optimize engagement. We are looking for a visionary individual who can translate complex creative ideas into actionable content plans and inspire teams to produce high-quality, impactful content. This role is based in our office and requires on-site presence to foster collaboration and team synergy. The opportunity to shape the narrative and digital presence of our brand is significant. The role is based in Virginia Beach, Virginia, US , and offers a vibrant work environment.

Key Responsibilities

Develop and implement comprehensive digital content strategies aligned with business goals. Oversee the creation, editing, and publication of engaging content across various channels. Conduct audience research and market analysis to identify content opportunities. Define content themes, messaging, and tone of voice. Develop and manage editorial calendars and content workflows. Collaborate with marketing, creative, and product teams to ensure content coherence. Analyze content performance metrics (engagement, reach, conversions) and provide actionable insights. Implement SEO strategies to optimize content visibility and discoverability. Manage and mentor a team of content creators, writers, and editors. Stay abreast of industry trends in digital media and content marketing.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. Minimum of 7 years of experience in content strategy, digital marketing, or content creation, preferably within the entertainment or media industry. Proven track record of developing and executing successful content strategies. Strong understanding of SEO, SEM, social media marketing, and email marketing. Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics). Excellent writing, editing, and storytelling skills. Demonstrated leadership and team management abilities. Strong analytical and strategic thinking skills. Exceptional communication and interpersonal skills.