Sr. Manager, Conversion Rate Optimization

Job Title: Sr. Manager, Conversion Rate Optimization

This is an exciting opportunity for a new Sr. Manager, Conversion Rate Optimization (CRO) to drive website and digital experience optimization for Milan Laser Hair Removal across the country.

• Define and evolve Milan's conversion rate optimization strategy ensuring systematic testing and improvement across website landing pages and digital conversion paths
• Lead the development of testing roadmaps based on company data user research competitive insights business priorities to maximize conversion impact
• Identify conversion opportunities friction points through quantitative analysis analytics UX tools funnel analysis heat maps qualitative research user testing surveys session recordings/li>Prioritize testing initiatives based on potential impact effort traffic volume statistical feasibility ensure efficient resource allocation maximum ROI
• Partner with cross-functional teams especially IT Performance Marketing Creative Marketing Analytics CRO strategy aligns with business objectives marketing campaigns customer experience goals/
• Develop frameworks methodologies for conversion optimization balance short-term wins long-term customer experience improvements/CORE RESPONSIBILITIES