Head of Growth Marketing

A company is looking for a Head of Growth Marketing who is data-driven and strategic.

Key Responsibilities

Own and scale performance acquisition across various channels for a B2C loyalty app while improving key metrics through experimentation

Lead paid social campaigns targeting game studios and publishers, and manage content and campaign execution across the funnel for B2B growth

Develop analytics and reporting for user acquisition performance, providing actionable insights to leadership and cross-functional teams

Required Qualifications

7-8 years of experience in growth marketing or performance marketing for consumer apps, with a proven track record of end-to-end campaign ownership

Deep experience in paid user acquisition across multiple channels, particularly within the Android ecosystem

Solid understanding of mobile attribution tools and platform-specific measurement nuances

Strong analytical mindset with the ability to interpret data and create actionable plans

Highly organized and self-directed, able to manage multiple workstreams effectively