PPC/SEO Specialist - National Brands Services

The PPC/SEO Account Manager will be the point of contact for clients and sales reps, and work to ensure the successful management and execution of digital presence campaigns. This includes a focus on search engine optimization(SEO),search engine marketing (SEM),organic social media marketing campaigns (SMM),social content promotion, local listings, and websites. They will provide best-in-class customer service, detail-oriented account management, strategic oversight, and excellent cross-team collaboration.An effective SEO AM has great aptitude in building and maintaining customer relationships. They also possess excellent planning, leadership, and project management abilities which they will use to coordinate and advise clients, sales, peers, and supervisors.

Key Responsibilities

Build and maintain strong interpersonal client relationships, beginning at the account onboarding stage

Conduct regular review and reporting calls with clients to discuss marketing campaign performance and strategy

Ongoing project management, collaboration and organizing to ensure successful delivery of SEO and social media marketing campaigns

Manage and coordinate requests for clients with digital listings and website products

Manage and maintain Facebook boosted post spend to support organic social media campaigns

Keep up to date on latest industry trends

Build strategy and establish performance baselines

Skills Required or Preferred

Excellent understanding of marketing concepts, value, and best practices of owned and earned media, particularly around SEO, SEM and social media marketing

Basic understanding of website setups, including key areas that impact SEO & SEM performance and online visibility

Ability to communicate different marketing strategies and tactics to clients in a way they can comprehend and trust

Excellent analytical and presentation skills, including the ability to decipher data into actionable items so clients can collaborate with us and understand how our work is benefiting them

Superior customer service skills, including the ability to build long-term relationships, present new ideas, and assist with client upsells

Excellent communication and interpersonal skills, including the ability to communicate at various levels across companies, and internally across departments with highly skilled specialists

Ability to work independently and as part of a team, as well as work remotely

Proven project management, organizational, and time management skills

Ability to stay up to date on latest industry trends; and articulate them clearly and confidently

Expertise or Proficiency

Computer skills, including Microsoft Suite

Salesforce /Customer Relationship Management tools

SEO Tools – Google Analytics, AdWords, Search Console

Social Tools: Facebook: Business Manager, Ads Manager, Audience Insights and equivalents within additional social media sites, social relationship platforms (i.e., Spredfast, Sprinklr, Sprout, etc.), brand monitoring software (i.e., Brandwatch, Meltwater, etc.)

Website Tools/Platforms – i.e., WordPress, HubSpot, GoDaddy

Experience Required or Preferred

Bachelor’s degree in Marketing, Advertising, Emerging Media or related field preferred

2-5 years or more of relevant experience as an account manager or related title in digital marketing.

Experience working with SEO and social media marketing clients strongly preferred.

B2B marketing experience, focused on small-to-medium (SMB) and/or local businesses

#LI-REMOTE#LOCALiQ #LI-LLThe annualized base salary for this role will range between $45,000 and $55,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.