Long-Term Strategic Digital Marketing Partner for China Market Validation (beverage industry)

Long-Term Strategic Digital Marketing Partner (China Market Validation for Beverage/Alcohol Brands)

We are looking for a long-term strategic digital partner based in China (agency or freelancer) to help us run multiple market-validation projects for Western beverage/alcohol brands entering China.

This role goes far beyond simple social media management.

We need a partner who can design testing methodologies, run real digital experiments, interpret data, and deliver strategic insights.

Our approach includes three pillars

• Digital validation (your scope)
• Importer prospecting (handled by us)
• Offline testing (bar trials, tastings—handled by us)

Your digital insights will directly guide the other two pillars.

Project Objectives (Defined by Us)

Each project aims to answer

• What is the optimal brand positioning for China?
• Which messaging angles resonate best?
• Who are the 2–3 high-potential target consumer groups?
• What do these consumers look like (personas)?
• What is their customer journey (how they discover, evaluate, purchase)?
• What are the strategic recommendations for digital, offline, and importer-focused next steps?

Your Role (You Propose the Methodology)

You will propose the best approach to achieve our objectives.

Possible tools include (examples only)

• Real sales tests on Taobao, Xiaohongshu Store, or similar
• KOL collaborations and sampling reviews
• Livestream tests
• Paid ads (WeChat, RED, Douyin)
• Organic content tests (articles, notes, short videos)
• A/B testing (copy, visuals, pricing, CTAs)
• Social listening and comment analysis
• Lightweight H5 or landing pages
• Funnel and conversion behavior tracking

We value methodology and insight quality over execution volume.

What We Provide

To support your work, we will provide

• Imported legal product in sufficient quantity for real sales testing
• Logistics, warehousing, and fulfillment
• Product visuals, packaging assets
• Brand background + messaging
• English brand guidelines

You can propose China-specific adaptations.

Expected Deliverables

Each project (6–8 weeks) must conclude with a final strategic validation report, including:

• Validated brand positioning for China
• Validated messaging angles
• Identification of 2–3 priority consumer segments
• Consumer personas
• Customer journey mapping
• Platform-level KPIs & performance comparisons
• Concrete, actionable recommendations for next steps

KPIs (Examples)

You may propose additional KPIs, but typical metrics include:

Quantitative

• CTR, CPE, CPM
• Add-to-cart rate
• Conversion signals (even if low volume)
• Landing page behavior
• Cost per order (if applicable)

Qualitative

• Comment themes and sentiment
• Consumer motivations and objections
• Behavioral patterns and preferences

Required Experience

• MUST be based in China
• Experience with beverage/alcohol or lifestyle brands preferred
• Strong experience with Xiaohongshu, WeChat, Douyin
• Skill in designing and running testing frameworks
• Ability to extract strategic insights from small-scale experiments
• Professional reporting skills (English or Chinese)

Skills

• Digital Strategy
• Social Media Marketing
• Social Commerce
• China Market Research
• KOL/Influencer Marketing
• Ecommerce Marketing
• A/B Testing
• Data Analysis
• Xiaohongshu Marketing
• Douyin Marketing
• WeChat Marketing
• Consumer Insights
• Report Writing
• Brand Positioning
• Persona Development

Scope

This is ongoing work involving multiple brands and multiple validation cycles.

Level of Expertise

• We are seeking expert-level partners capable of strategic thinking and insight generation.

Budget

We expect two parts per project

• Media + KOL + platform spend
• Your service fee

Budget is flexible depending on your recommended methodology.

We are expecting testing-scale projects, not full commercial campaigns.

Freelancers may propose hourly or fixed-price structures.

How to Apply

Please include

• Short introduction (your team or yourself)
• Relevant case studies (especially data-driven testing projects)
• Your proposed methodology for validation
• Your approach to combining e-commerce + content + KOL + ads + A/B testing
• KOL selection logic and cost ranges
• Sample or outline of a strategic insight report
• Your pricing model (fixed-price, hourly, or retainer)

Language capabilities

Availability and typical delivery timelines

We look forward to reviewing proposals from strategic, insight-driven partners.