Director, Marketing and Communications

About Toronto Metropolitan

At the intersection of mind and action, Toronto Metropolitan University (TMU) is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current academic plan outlines each as core values and we work to embed them in all that we do.

TMU welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us in realizing the benefits of embedding these values into the work at every level and in every unit of the university. In addition, to correct the conditions of disadvantage in employment in Canada and to bring lived experiences to the work, we encourage applications from members of equity deserving groups that have been historically disadvantaged and marginalized, including First Nations, Métis and Inuit Peoples in Canada, First Nations Peoples in the United States, racialized people, Black people, persons with disabilities, women, and 2SLGBTQ+ people. Preference will be given to candidates with lived experiences as people from equity deserving groups, as well as experience working with these communities with which the University works every day. Please note that all qualified candidates are encouraged to apply and we welcome newcomers and immigrants to Canada.

In April 2022, the university announced its new name of Toronto Metropolitan University. Learn more about our next chapter.

The team

The Lincoln Alexander School of Law is designed to create a different kind of lawyer - one who is equipped with the contemporary skills and legal experience required to respond to the evolving challenges in our society. We seek to become a model for legal education that drives the legal profession to become more equitable, accessible, and technologically advanced.

The Lincoln Alexander School of Law is designed to create a different kind of lawyer - one who is equipped with the contemporary skills and legal experience required to respond to the evolving challenges in our society. We seek to become a model for legal education that drives the legal profession to become more equitable, accessible, and technologically a

The Opportunity

We are seeking a strategic, creative, and collaborative leader to serve as Director, Marketing & Communications for the Lincoln Alexander School of Law. In this role, you will shape and drive the Faculty’s marketing and communications framework—leading initiatives in web design and content, marketing, public relations, social media, and brand communications. Reporting to the Executive Director, Strategic Planning and Operations, you will provide vision and direction to a talented Marketing and Communications team, as well as guide internal partners and external service providers, to deliver high-quality, timely projects. With a focus on strengthening and sustaining the School’s reputation, you will work closely with diverse stakeholders across and beyond the University to ensure consistent brand alignment, impactful storytelling, and strategic engagement.

Key Responsibilities Include

• Develop and execute short- and long-term marketing, communications, and public relations strategies for the School and its Research Initiatives, ensuring alignment with brand, accreditation, and reputational goals.
• Direct content strategy, copywriting/editing for corporate communications, websites, digital campaigns, and social media, while leading market research initiatives to inform future marketing and engagement plans.
• Supports strategic brand management, media relations, and crisis communications in collaboration with TMU’s University Relations team
• Oversee marketing and communications budgets, ensure fiscal responsibility, and establish tracking and reporting systems to measure the effectiveness of strategies and campaigns.
• Build and maintain strong relationships with students, alumni, faculty, donors, industry partners, and media to advance the School’s reputation and create collaboration opportunities.
• Lead, mentor, and manage the Marketing and Communications team, fostering a culture of innovation, professional growth, and commitment to diversity, equity, and inclusion.
  
  

Leadership Competencies

Leaders at TMU are required to demonstrate the following Leadership Competencies:

• Acts with Integrity: Demonstrates behaviors aligned with high ethical standards and personal integrity and acts in accordance with TMU values.
• Builds Relationships of Trust & Collaboration: Actively builds a culture of trust and fosters meaningful relationships.
• Leads Inclusively: Creates an inclusive environment where everyone is respected, recognized, empowered to achieve their potential, and valued for their differences.
• Demonstrates Organizational Acumen: Understands and respectfully navigates complex internal and external environments using sound judgment, diplomacy, and tact.
• Drives Vision & Results: Creates and implements a vision grounded in sound decision-making to achieve desired outcomes.
  
  

Qualifications

To help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:

• Completion of a post-secondary degree in a relevant field (Business Administration, Marketing, Communications, Public Relations and/or Advertising) or equivalent work experience.An equivalent combination of education and experience may be considered.
• At least 5 - 7 years of relevant senior level experience in planning and implementing marketing & communications strategies and programs using advertising, direct marketing and public relations in traditional and social media channels.
• Proven leadership experience in the development and implementation of marketing plans, branding and market research, and the development, implementation and management of large, complex websites.
• Proven experience in managing evolving and multi-faceted relationships including direct and indirect reports, and providing counsel and support to peers and senior executives.
• Proven experience in a managerial role, supervising and developing staff and external resources, and planning and managing budgets.
• Demonstrated experience in strategic communications leadership in large, complex, dynamic organizations.
• Experience in the (advertising) agency and/or post-secondary environment working with clients with brand implementation would be an asset.
• A keen eye for effective creative design and a vision for creating compelling, visually appealing, concise and impactful marketing materials across multiple marketing channels (print, web, mobile, exhibit, events, etc.)
• Strong interpersonal skills, including tact, diplomacy, sound judgment and demonstrated professionalism, client services, coaching and consulting service, and outstanding communication & public speaking skills.
• Strong time management skills and flexibility to effectively prioritize work and ensure its completion.
• Availability to be on campus an average of 3 days per week (can change depending on operational needs)
  
  

Additional Information (MAC)

Position Number20003288Reports ToExecutive Director, Strategic Planning and OperationsDepartmentLincoln Alexander School of LawEmployee Group MACVacancy TypeTerm 12 months

This is an existing position.Work LocationHybrid Start DateASAPEnd Date12 months after start dateHours of Work 36.25Grade D61Salary Scale$96,449 - $154,069Hiring Salary RangeUp to $125,259

• An equivalent combination of education and experience may be considered.
• Applicants who do not meet all of the posted qualifications may, upon the University’s sole discretion, be considered to fill a vacancy on an underfill basis.
• Candidates must have a demonstrated record of dependability/reliability and a commitment to maintain confidentiality.
• We encourage all First Nations, Metis and Inuit peoples or Indigenous peoples of North America, to self-identify in their applications.
• As part of the selection process, candidates may be required to complete an occupational assessment.
• Applications will only be accepted online through Toronto Metropolitan University's career site.
• Toronto Metropolitan University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA), and aims to ensure that independence, dignity, integration and equality of opportunity are embedded in all aspects of the university culture.
• We will provide an accessible experience for applicants, students, employees, and members of the Toronto Metropolitan University community. We are committed to providing an inclusive and barrier-free work environment, starting with the recruitment process. If you have restrictions that need to be accommodated to fully participate in any phase of the recruitment process, please submit your request through the AskHR webform. All information received in relation to accommodation will be kept confidential.