Ability to work independently with little direction

Strong creative, analytic and math skills with experience in statistical modeling metrics and analysis

Familiarity with online social networking, the blogosphere, social media and general Web features and functionality

Education: Bachelor’s degree in marketing, Business Administration, Business Analytics or a related field

Experience: Minimum of 3 years of experience in sales or marketing preferably within the beverage or consumer packaged goods industry

Responsibilities

The Manager, Marketing & Sales Analytics is responsible for supporting marketing and sales commercialization programs and initiatives for the organization
This position will involve the collection, analysis and distribution of commercial execution performance reporting in support of our sales and marketing teams
Sales Performance Analytics & Reporting: Support our sales organization in the collection, analysis and communication of in-market sales execution performance to include weekly/monthly sales performance, targeted initiatives and incentives, Innovation and distribution scorecards, Sales volume, displays, and new account reporting
Oversee the creation of Karma tasks in VIP and collect, interpret and report performance based upon that data
Provide insight into cooler equipment asset utilization in the field based upon retailer sales performance
Develop and maintain Excel and Power BI based analytical tools for performance tracking
Develop and distribute necessary sales execution reporting
Serve as key analytical resource for our sales and marketing teams
Gather data on competitors and analyze pricing, sales, and method of marketing and distribution
Monitor industry statistics and follow trends in trade literature
Sales Support: Participate in the weekly commercial council and sales & operations planning (S&OP) meetings
Support and develop content for weekly/monthly sales and distributor meetings, Annual Operating Plan (AOP) meetings and special initiatives (100 Days of Summer)
Coordinate point of sale (POS) material in support of new product launches
Provide support in the creation and distribution of new product launch letters
Creates presentations and new product literature for sales team
Review and maintain sales content (Merchandising standards, new products, innovation launch letters, Sales decks) on SharePoint sites for front line access and utilization
Commercialization Stage Gate Process: Support the Stage Gate process in the identification of emerging brands and categories that complement our brand portfolio and add incremental profitability
Support new product launches from concept to execution in partnership with Sales leadership to include authorizations, promotional calendars, launch letters and sales execution material
Measure the effectiveness of new product introductions, marketing, advertising, and communications programs and strategies
Brand Partnership & Management: Support the marketing and sales teams in the execution of sales blitzes, incentives and brand promotions
Ensure strong alignment and communication with key internal stakeholders in both Sales and Operations
Understand and leverage local and national media from brand partners
Provide insights from market data at the national and local level
Develop and utilize tools to leverage available market data
Marketing Strategy & Support: Partner with our internal print media team supporting marketing and sales programs throughout the Enterprise
Coordinate with the sales teams on all Point-of-Sale creative, ordering requirements, coupons, and equipment for all relevant brands and packages

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Position Summary

The Manager, Marke

Manager, Marketing & Sales Analytics

Job Type