Senior Vice President of Marketing

Position Overview

Senior Vice President, Marketing

The Senior Vice President of Marketing is responsible for leading the development, implementation, and execution of the Live! Hospitality and Entertainment, Cordish Living, Spark Coworking, and related businesses' marketing strategy. This role specializes in creating and implementing the organization’s short and long-range marketing approach along with change management activities. By leading and managing both the corporate and field marketing teams, the SVP Marketing plays a critical role in driving the company’s revenue and overall financial performance objectives. This position is based in our Baltimore, MD office, and relocation is provided.

Key Responsibilities

• Lead the company's marketing efforts with a focus on digital and marketing technology, including website, social media, SEO, email, loyalty, and related initiatives.
• Develop, manage, and deliver breakthrough digital marketing solutions to grow system-wide traffic and revenue for Live! Hospitality and Entertainment, including Live! Districts, standalone concepts, Spark Coworking, and Cordish Living.
• Guide the growth and performance of the hospitality and corporate marketing teams, setting job expectations and managing team performance.
• Provide marketing subject matter expertise to the field marketing team; lead cross-functional marketing meetings to ensure alignment with overall objectives and revenue goals.
• Develop and manage the digital marketing budget, ensuring annual budget goals are achieved.
• Oversee all digital marketing content, including social, online, and related media.
• Partner with Cordish Gaming Digital Marketing Leadership to implement cross-company digital solutions across all related business channels.
• Develop, implement, measure, and refine digital marketing strategies to maximize business results.
• Prepare high-quality recommendations and deliverables for executive-level review, contributing to strategy and execution discussions.
• Lead with integrity and accountability, serving as a role model and ensuring follow-through on commitments.
• Build and sustain positive relationships with team members, guests, partners, and community stakeholders, acting as an ambassador for Live!.
• Foster a culture of teamwork, mutual respect, and accountability while effectively managing conflict.
• Perform other related duties as required.

Required Qualifications

• Minimum 15+ years of marketing leadership experience in a high-quality hospitality company.
• Exceptional leadership, management, and analytical skills with a proven ability to deliver superior financial performance and return on shareholder value.
• A commitment to going above and beyond in achieving organizational goals.
• Strong oral and written communication skills.
• Bachelor's Degree in business or a related field.
• Ability to travel up to 50% of working time.

Benefits & Perks

• Compensation: $200,000 - $250,000 annually + bonus
• Health, dental, and vision insurance
• Personal and vacation time
• 401(k) plan with employer match