Senior Segment Brand and Growth Marketing Manager – Hispanic Strategy

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

• * This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in either Seattle, Washington; Overland Park, Kansas or Frisco, Texas area.**

T-Mobile is looking for a passionate, culturally fluent Senior Segment Brand Strategist – Hispanic to lead the marketing strategy and creative execution for one of our most important customer segments.

In this role, you’ll shape the Hispanic brand narrative across all channels—turning insights into storytelling that drives connection, growth, and cultural relevance. You’ll collaborate with cross-functional partners in Brand, Media, Retail, Sales, and Product to ensure every touchpoint reflects our brand’s Un-carrier spirit.

What You’ll Do

• Build the annual strategy for the Hispanic segment, working with channel partners to drive growth from both base and new customers, setting annual and quarterly goals and performance targets.
• Brief campaigns and drive execution through partners across the marketing ecosystem—including Advertising, PR, Sponsorships, Retail Merchandising, and Experiential—to deliver integrated initiatives that move the brand and the business.
• Work cross-functionally beyond marketing, partnering with Sales, Government Relations, Corporate Responsibility, and other Lines of Business to achieve organizational alliances and ensure alignment on brand storytelling, community engagement, and growth goals.
• Lead a $100M+ media portfolio spanning advertising, digital, retail, and experiential campaigns.
• Partner with OEMs and other content partners such as Netflix, Hulu, and Apple to create co-branded initiatives and events that connect culture and commerce.
• Translate insights into actionable frameworks that guide creative briefs, campaign design, and media decisions.
• Measure impact, optimize investments, and share lessons that fuel continuous growth.
• Be the evangelist for the Hispanic segment across the organization, building a network of contacts to gather feedback, share best practices, and continuously improve the user experience for Spanish- and English-speaking customers alike.

What You Bring

• 8–10 years of marketing experience, including 3+ in multicultural or Hispanic marketing.
• Proven success leading integrated, cross-channel campaigns for major consumer brands.
• Experience leading agencies, budgets, and partnerships.
• Fully Bilingual in written and spoken English (5) and Spanish (5), with deep understanding of U.S. Hispanic culture and consumer behavior.
• Both a strategic thinker with a passion for creativity, collaboration, and inclusive storytelling as well as a “doer” with a passion to work towards speed and excellence.
• Dialed into cultural trends, sports, music, and the macroeconomic environment, with the ability to connect cultural moments to brand relevance.
• Sophisticated cross-functional skills and the ability to influence—and be influenced by—others across the organization to drive alignment and synthesize multiple priorities.

Why T-Mobile

Join the brand that’s redefining wireless through innovation and inclusion. Here, your work drives meaningful connection—with customers, communities, and culture.

• At least 18 years of age
• Legally authorized to work in the United States

Travel

Travel Required (Yes/No): No

DOT Regulated

DOT Regulated Position (Yes/No): No

Safety Sensitive Position (Yes/No): No

Base Pay Range: $107,900 - $194,600

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, copy and paste this link into your browser: https://paylookup.t-mobile.com/paylookup?reqID=REQ340048

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!

As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.