marketing manager, Marketing & Integrated Communications - Seattle, WA

Now Brewing - Marketing Manager, Marketing & Integrated Communications! #tobeapartner
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and its rich tradition, but that also brought a feeling of connection. We are known for developing and supporting partners who share this passion and are guided by their service to others.
As a Marketing Manager, you will lead the development of seasonal and brand marketing campaigns to drive traffic to stores and deepen customer love for Starbucks. You will collaborate with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans and communication strategies to influence our customers at all points along the customer journey.
In this highly visible role, you will act as the integrated marketing leader and internal spokesperson for the cross-functional team that contributes to our seasonal go-to-market plans. This is a great opportunity for an experienced, passionate and innovative marketer to contribute to Starbucks success across our national footprint of 17,000+ US retail stores.
As a Marketing Manager, You Will

• Develop and execute multi-channel seasonal marketing campaigns that are rooted in business and consumer insights. Mine areas like Finance, Menu, Analytics, Social Listening, Media and PR for qualitative and quantitative insights to inform strategies.
• Support campaign development and execution for market tests of new products to validate consumer resonance and inform national launch approaches.
• Develop and implement marketing research plans in partnership with Consumer Insights to inform our strategic briefs and go-to-market strategies.
• Author campaign briefs that guide channel communication, prioritization and creative execution. Consult on creative development with internal and external teams to ensure output is on brief.
• Collaborate with a broad group of cross-functional partners to develop comprehensive go-to-market plans, connecting dots across teams to strengthen the work. Inspire and influence others to generate new ideas and identify creative solutions to customer/business challenges.
• Lead the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.
• Be a steward of business performance and trends. Interface with Finance and Menu Insights teams to understand performance drivers and tailor our campaigns to achieve our financial goals.
• Bring fresh, creative, big idea thinking for how to drive traffic, deepen brand love and stoke brand engagement in new ways.
  

We'd Love To Hear From People With

• Strategic thinking and storytelling skills, a creative mindset, keen critical thinking and analytical skills
• Ability to communicate clearly and concisely, both orally and in writing, confidently develop and present strategic recommendations, solve complex problems and take new perspective on existing solutions, balance multiple priorities and meet deadlines in fast-changing environments
• Functions effectively with ambiguity and change
• Proven ability to respond to and prioritize changing demands effectively
• Ability to influence laterally and cross-functionally and experience leading cross-functional teams
• Strong project management skills – highly organized and attentive to details
• Excellent PowerPoint skills to craft storytelling materials for all levels of leadership (VP/SVP+)
  

Basic Qualifications

• Bachelors degree or 4+ years of US military experience
• Progressive experience in product or brand management (3-5 years)
• Cross-functional project management experience (3-5 years)
• Strong interpersonal skills
• Must be a proactive self-starter
• Ability to work both independently and as part of a team
  

Preferred Qualifications

• MBA
• Understanding of media principles and metrics
• Agency management experience
• Ability to learn quickly and work autonomously
• Experience managing at least one budget
  

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

• If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
  

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
We believe we do our best work when we're together, which is why we're onsite four days a week.
Join us and inspire with every cup. Apply today!
Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611-2258.