Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Are you looking for an opportunity that will allow you to own the digital channels that power brand visibility, engagement, and measurable growth for a Minnesota Star Tribune Top 200 Workplace? Scipi Companies might have the role just for you!

Company Intro

Scipi is the parent company to North Central, Sunburst Memorials and Parts Midwest. Scipi has been 100% employee owned since 2014 and is one of the oldest ESOPs in the state of Minnesota. Scipi is comprised of a shared services team for HR, IT, Marketing, and Accounting for our 3 companies. Our Mission Statement is: We make a difference in the lives we touch.

This position is located at our Scipi Headquarters in St. Cloud, also known as the Granite City, is home to several parks and attractions highlighting our granite mining history. For example, Quarry Park and Nature Preserve is a 683 acre preserve with 20 former granite quarries and is a great place to swim, scuba, fish, climb, or admire.

Position Description

The Digital Marketing Specialist leads day-to-day execution of digital initiatives, including website optimization, SEO, paid and organic campaigns, social media support, analytics, and internal digital platforms. This position plays a vital role in implementing cross-channel campaigns, improving performance, and maintaining multiple brands and priorities in a fast-paced environment.

This position has a base salary range of $60,000 - $75,000 annually

Essential Functions

• Website & Digital Platform Management: maintain and optimize company websites by improving user experience and conversion pathways, developing and managing campaign landing pages, and monitoring performance to recommend ongoing enhancements
• SEO & Search Optimization: drive organic growth by conducting keyword research aligned with business goals, implementing on-page SEO best practices, supporting technical SEO efforts with external partners, and tracking and reporting on organic performance
• Marketing Automation & CRM Support: support end-to-end email and marketing operations by executing campaigns and segmentation, assisting with automation workflows, maintaining CRM alignment and lead tracking, and contributing to performance and attribution reporting
• Digital Campaign Execution: execute integrated digital campaigns across paid search, paid social, and email while supporting organic social scheduling, monitoring and optimizing performance within budget, and collaborating with the Marketing Designer to deliver cohesive cross-channel campaigns
• Analytics & Reporting: maintain Google Analytics dashboards, track key CPL and conversion metrics, deliver monthly reporting summaries, and identify performance trends to recommend tactical improvements
• Internal Digital Communications: support the Sharepoint-based intranet by publishing and organizing internal marketing and culture content while ensuring digital resources remain current and accessible

Top Benefits or Perks

As a team member at Scipi, you’ll enjoy

• A path to ownership in the company through our Employee Stock Ownership Plan (ESOP)
• Comprehensive benefits package, including health, vision and dental insurance and a Health Savings Account (HSA) option with a generous company contribution
• Employer paid short-term and long-term disability coverage
• Paid holidays and paid time off
• A collaborative environment where we believe that laughter and fun bond us together

Knowledge, Skills, and Abilities

• Working knowledge of SEO and search strategy
• Experience managing paid search and paid social campaigns
• Familiarity with Google Analytics and performance searching
• Experience with website CMS platforms
• Strong analytical and date interpretation skills
• Strong project management and organizational skills
• Ability to manage multiple projects simultaneously
• Ability to work across multiple brands in a collaborative environment
• Clear communication skills (verbal and written)

Required Experience

• 3+ years of digital marketing experience
• Experience executing digital campaigns and performance optimization
• Experience with website management and CMS platforms

Preferred Experience

• Experience with HubSpot or similar marketing automation platforms
• Experience in multi-brand environments
• Experience working in SharePoint-based intranet platforms

Working Conditions/Physical Requirements

Primarily office-based work environment

Prolonged periods of sitting and computer use

Occasional travel to company locations or events as needed

Ability to meet deadlines in a fast-paced environment

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or genetic information.

We provide reasonable accommodations to qualified individuals with disabilities as required by the Americans with Disabilities Act (ADA).