Head of Marketing

About RotaCloud

RotaCloud is a growth-stage technology company based in the centre of York, providing workforce management software to more than 5000 small and medium businesses across the UK and worldwide. We have reached several million £s in ARR having never taken a penny of outside funding, and we’re looking for a marketing expert to help propel us in our next stage of growth.

The Role

We’re recruiting for an experienced marketing leader to take ownership of executing our marketing strategy and drive results through our growing marketing team. You’ll be the operational leader who ensures campaigns are delivered on time, messaging stays sharp, and our marketing engine runs efficiently and effectively.

You’ll join a marketing team of four, covering marketing ops/paid media, content/copy, design, and social/video, and help them deliver their best work. This role is ideal for someone who thrives on getting things done, building accountability, and translating strategy into measurable performance.

What You Will Do

1. Execution & Performance Leadership

• Own Strategy Execution: Directly manage the implementation of the marketing strategy across all channels, ensuring alignment with company revenue goals.
• Performance Accountability: Establish, monitor, and report on key marketing KPIs (e.g. awareness, trial volumes, conversion rates, cost-per-acquisition) to the leadership team, implementing adjustments to optimize performance.
• GTM Strategy Implementation: Execute the go-to-market plan for our B2B SaaS product, specifically driving performance in the high-volume, sales-assist model for SMBs (10-250 employees), while also supporting the traditional sales motion for larger accounts.
• Operational Excellence: Implement and refine processes, tools, and workflows to maximise efficiency and maintain high levels of team productivity.

2. Team Management & Development

• Day-to-Day Leadership: Provide strong, motivational leadership and coaching to a small, multi-disciplinary team.
• Performance Management: Set transparent expectations, manage workloads effectively, and foster a culture of accountability for high-quality, timely delivery.
• Maximise Team Output: Act as a force-multiplier, guiding the team to achieve high performance and professional growth whilst ensuring the team hits its collective deadlines and goals.
• Cross-Functional Collaboration: Work closely with Sales leadership and Product teams to ensure campaigns and messaging are aligned and effective at every stage of the funnel.

What You Will Bring

Essential

• 6+ years of marketing experience, with at least 3+ years in a leadership/management capacity within a SaaS company.
• Proven expertise in B2B SaaS Go-To-Market (GTM) – specifically experience driving pipeline in a high-volume, sales-assist model targeting SMBs.
• Strong grasp of marketing fundamentals, particularly balancing brand building with short-term activation.
• Demonstrable track record of translating high-level strategy into tactical execution and driving measurable, quantifiable results.
• Strong operational discipline and an innate understanding of marketing performance metrics, analytics and reporting.
• Exceptional leadership skills, with a history of coaching and developing a team to success.
• The ability to work independently, think critically, and proactively solve problems without extensive oversight.

Desired

• Experience marketing Workforce Management (WFM), HR Tech, or similar B2B software solutions.
• Experience in a big-name B2C brand.
• Experience in HubSpot is a plus.

What’s in it for you?

• Hybrid flexible working - need to drop the kids off at school? No problem
• 34 days holiday (including bank holidays, rising to 41 days with length-of-service), with options to buy and sell days
• Discretionary bonus
• Private healthcare (Vitality)
• Paid lunch break
• Enhanced family-friendly benefits
• £500 per year to spend on learning and development
• Eye health support
• Paid time off for volunteering
• Monthly team lunches and quarterly company events

Where you’ll be working

This is a hybrid role with requirements to work from our open-plan office in the centre of historic York, alongside the flexibility of working from your own home.

What are you waiting for?!

Don't worry if you don't meet all of the criteria - we work with people, not CVs. So if you think you'd be a valuable addition to our team, please get in touch.